Benefits:
Bonus based on performance
Competitive salary
Employee discounts
Free uniforms
experienced Personal Training Manager - Job Description
Job Summary
The Personal Training Manager's primary goal is to maximize member participation in, and retention of, our paid Personal Training Services by exceeding both new client acquisition and existing client retention goals.
The Personal Training Manager achieves this by:
Leading and coaching the front-end selling process of the CrunchOne Kickoff
Overseeing and coaching the delivery of personal training services
"Owning" the client journey from initial engagement through paid program participation
Additionally, the Personal Training Manager upholds company standards by leading by example, ensuring team members consistently maintain punctuality, dress code compliance, friendliness, and cleanliness.
Key Responsibilities
Actively sell by performing at least 50% of all CrunchOne Kickoffs
Coach, role-play, and guide personal trainer direct reports on effective selling strategies
Manage schedules and allocate resources according to KPI performance
Ensure proper execution and communication of the Client Journey, emphasizing the first 90 days
Ensure all Personal Trainers deliver high-quality, scientifically-backed programs
Oversee accurate administration of Personal Training Services, including dotFit usage, goal tracking, program design, measurements, and progress reports
Hire, train, and manage a team of qualified Personal Trainers
Conduct regular meetings with direct reports to review performance, provide guidance, and motivate achievement of individual and company goals
Maintain performance reports and business metrics for clarity and decision-making
Communicate insights and improvement plans to the General Manager
Qualifications & Skills
Strong knowledge of Personal Training techniques and program design
Sales, communication, and rapport-building skills
Proficient in Crunch programs and platforms: VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.
Ability to safely operate all club equipment
Experience in coaching and motivating groups
Strong leadership, interpersonal, and communication skills
Friendly, enthusiastic, and professional attitude with a member-focused mindset
Ability to respond professionally to members, guests, and staff
Education
High School Diploma or GED required
Bachelor's Degree preferred
Current CPR certification
Certifications (One or More Required)
ACSM Certified Personal Trainer
ACE Personal Trainer Certification
The Cooper Institute Personal Trainer Certification
IFPA Personal Fitness Trainer Certification
NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
NESTA Personal Fitness Trainer Certification
NFPT Personal Trainer Certification
NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist
Experience
1-2 years as a Personal Training Manager preferred
Prior management experience (retail/hospitality) leading 3-10 employees preferred
Consultative sales experience preferred
Physical Requirements
Ability to work in the club office, move around club floors and rooms, and communicate with employees, members, and the public
Regularly demonstrate or explain physical fitness activities, techniques, and procedures
Ability to lift up to 50 pounds