Job Summary
Reporting to the Director of Marketing Communications, the Event & Experience Manager creates engaging, brand-aligned customer experiences across onsite visits, trade shows and sales training events, overseeing experiential environments, technology, branded assets and event marketing materials. This role transforms complex product and market information into engaging, interactive experiences through creative design, experiential marketing, multimedia technologies, and immersive presentations.This will be achieved while maintaining HellermannTyton Quality and EHS certifications by supporting all corporate policies, procedures, work instructions, and required documentation.
Essential Functions
- Initiate, develop, and manage a variety of video, graphic design, multimedia, and interactive content for use on hands-on platforms that educate customers and stakeholders on HellermannTytons products, solutions, and value propositions.
- Create and maintain trade show graphics, interactive experiences, environmental branding, digital content, presentations, print collateral, and other visual assets while ensuring consistency with corporate brand standards.
- Communicate HellermannTytons market and product value propositions to customers, executive leadership, sales teams, channel partners, and employees.
- Extract meaningful technical and market content from market managers, product managers, engineers, and subject matter experts and transform that content into engaging customer experiences.
- Schedule, coordinate, and execute customer visits, sales training events, executive briefings, and experiential marketing programs, often under compressed timelines.
- Own and manage all aspects of trade show, customer and internal event execution.
- Maintain ownership of HellermannTytons trade show and showroom assets, including exhibit structures, product displays, demonstration equipment, digital assets, branded materials, promotional merchandise, and event inventories.
- Develop and maintain strategic relationships with external vendors, exhibit fabricators, display manufacturers, promotional product suppliers, printing companies, audiovisual providers, technology integrators, and experiential marketing partners to ensure high quality execution of customer-facing experiences.
- Own HellermannTyton's Experience Room and other onsite demonstration environments while training internal personnel on presentation techniques, technology operation, and customer engagement best practices.
- Manage and support interactive product demonstrations, experiential marketing technologies, and immersive displays, including operation and ongoing optimization of active 3D demonstration experiences and related hardware and software systems.
- Support setup, configuration, operation, and troubleshooting of presentation technologies, audiovisual equipment, interactive displays, digital signage systems, and customer engagement platforms.
Success in this role will require
- Expertise in graphic design, visual communications, and multimedia content development.
- Proficiency in 3D modeling, rendering, and visualization techniques for the creation and presentation of product concepts, displays, and customer-facing visual assets.
- Strong understanding of exhibit design, environmental branding, experiential marketing, and customer experience strategy.
- Extensive knowledge of trade show management and experiential event execution.
- Strong familiarity with audiovisual (AV) systems, including displays, sound systems, presentation equipment, interactive technologies, digital signage, and event technology infrastructure.
- Advanced knowledge of emerging customer engagement technologies, including digital signage, Lift & Learn/RFID technologies, touchscreen applications, and interactive demonstration platforms.
- Proficiency in Microsoft Windows and Apple operating systems with the ability to configure, operate, and troubleshoot technology utilized in various event environments.
- Technical aptitude with technology platforms used for creating, managing, and presenting multimedia content, including BrightSign, Intuiface, content management systems (CMS), and related experiential technology solutions.
- Strong presentation, communication, and storytelling abilities. Must have a good ability to lead customers, and business partners on tours of various facilities.
- Ability to collaborate effectively with executive leadership, sales, marketing, engineering, human resources, and external partners.
What Youll Bring
- Bachelors degree in Marketing, Multimedia Design, Event Management, or a related field from an accredited college or university.
- Minimum of five (5) years of experience in event management, experiential marketing, trade shows, multimedia content development, including experience managing external vendors, exhibit partners, creative agencies, fabricators and technology providers. Experience in an industrial or manufacturing environment is preferred.
- 5 years minimum experience managing large-scale trade shows, customer engagement programs, and experiential marketing initiatives at a large organization.
- Proficiency in Adobe Creative Suite: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
- Proven track record of project management, leadership, budget stewardship, and successful execution of complex customer-facing experiences.
- Domestic and international travel may be required.
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By applying for a position with HellermannTyton, you understand that should you be made an offer, it will be contingent on your undergoing and successfully completing a background check through the use of our 3rd party supplier. Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, criminal check, driving history, and drug test. You will be notified during the hiring process of which checks are required by the position.
HellermannTyton Corporation is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.