Executive Director of Retail Technology

RaceTrac Petroleum Inc

Atlanta, GA

JOB DETAILS
SKILLS
Accounting, Accounting Software, Application Integration, Budgeting, Communication Skills, Data Analysis, Ecosystems, Financial Systems, HRIS/HRMS, Help Desk, Internet Application, Leadership, Menu Management, On Site Support, Operating Systems, Operational Improvement, Power BI, Project Management Professional (PMP), Project/Program Management, Quality System Requirements (QSR), Restaurant, Retail, Technical Leadership, Technical Strategy, Technical Support, Unified Communications, Willing to Travel
LOCATION
Atlanta, GA
POSTED
28 days ago

Role Summary

The Executive Director of Restaurant Technology leads all technology services for Potbelly, ensuring our restaurants run smoothly, efficiently, and with consistent guest experience. This role serves as theà single strategic voiceà connecting Potbellyââ¬â¢s business needs with RaceTrac Technology.

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Youââ¬â¢ll guide the strategy, delivery, and alignment of Potbellyââ¬â¢s entire tech ecosystem while simplifying complexity, driving clarity, and ensuring all teams move forward together.

Key Responsibilities

  • Serve as theà primary conduità between Potbelly leadership and RaceTrac Technology, ensuring priorities, messaging, and execution are unified.

  • Own Potbellyââ¬â¢s strategy full restaurant tech stack forà rollouts, operating systems, back office, digital ordering integrations, Workday integrations, and financial system connections.

  • Lead crossââ¬âfunctional communication and alignment across Operations, Digital, Data Analytics/Reporting, Menu Management, Shop Support, and Franchise leadership

  • Represent IT inà Executive Leadershipà &à Franchise Advisory Councilà meetings and other senior leadership forums.

  • Manage key Potbelly Support functions including but not limited to Potbelly Menu Management, New Shop Openings, Field Support

  • Drive the integration and improvement ofà restaurant support/help deskà services.

  • Simplify complex technology concepts into clear, actionable communication for nonââ¬âtechnical audiences.

  • Build and manage clear, accurate budgets for Potbelly technology initiatives.

  • Travel as needed to build strong relationships with field teams and franchisees.

  • Partner closely with Potbelly Ops Services and other support teams to ensure smooth rollout and adoption of technology in the field.

Success Measures (First 3ââ¬â6 Months)

  • Build and manage clear, unified communication across Potbelly and RaceTrac Technologyââ¬âone voice, one message.

  • Strong partnership with Potbelly leadership, reducing operational friction and improving clarity.

  • Visible improvement in restaurant support responsiveness and alignment.

  • Smooth execution of any restaurant technology systems including but not limited to Toast POS, Crunchtime Backoffice, Workday HRIS & Accounting, digital & loyalty integrations.

  • Establishment of predictable, transparent budgeting and planning processes.

  • Trusted relationships built with franchisees, field leaders, and crossââ¬âfunctional partners.

Required Skills & Experience

  • 10+ years of experience inà restaurant, QSR, fastââ¬âcasual, or retail technology.

  • Proven leadership ofà restaurant technology and field support ecosystems

  • Strong project and program management skills; able to lead large, crossââ¬âfunctional initiatives. à Preferred: à PMP or PMI certifications

  • Exceptional communication skillsââ¬âable to simplify complex topics into clear, concise messaging.

  • Working knowledge of:

  • POS (TOAST preferred)

  • Back office systems (CrunchTime)

  • HRIS & Accounting Systems (Workday)

  • Digital/web/app integrations

  • Data, Analytics & Reporting tools (Power BI familiarity)

  • Key Operating Systems impacting shop, field and Franchisees

  • Strong financial acumen; able to build and manage clean, accurate budgets.

  • Ability to work in a sharedââ¬âservices environment and influence w

About the Company

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RaceTrac Petroleum Inc