Events Program Manager, Vehicle Accessories & Merchandise

We are seeking an Events Program Manager to own event sales, strategy, and execution for the Vehicle Accessories and Merchandise team. You will develop and scale the event strategy, plan product assortment for internal and external Tesla events, and drive execution and planning through post event analysis. This is a high-impact, high-ownership role requiring event strategy, assortment, stakeholder management, and data-driven decision making in a fast-paced environment. Based in Los Angeles or the Bay Area.

• Develop, execute, and scale the event strategy for merchandise and accessories across internal and external Tesla events

• Plan the product assortments and merchandise displays for every event including hero products, regional relevance, inventory quantities, inventory allocation, limited-edition launches, and cross-functional collaborations

• Own logistics from planning through execution, including timelines, shipping, fixtures, event space, staffing, on-site inventory management, and inventory reconciliation

• Lead on- site at event operations, including merchandising, sales execution, replenishment, and inventory control; establish point-of-sale processes, maintain product availability, train event staff, and reconcile inventory and revenue following each event

• Develop and maintain event standard operating procedures, including run-of- show planning, inventory management, sales execution, and staff training

• Own event key performance indicators, sales results, and inventory productivity; run structured post-event reviews, and implement process improvements that can be scaled across markets

• Partner with Retail, Supply Chain, and regional teams to optimize assortments, execution and business results

• 2-5+ years leading events, experiential programs, retail activations, or program management, ideally in apparel, lifestyle, consumer products, or vehicle accessories

• Proven ownership of an event strategy and execution, including assortment planning, stakeholder management, and on-site leadership

• Strong business acumen with experience driving sales, managing inventory, and delivering measurable results

• Exceptional attention to detail; ability to identify and resolve issues across assortment, logistics, pricing, branding, inventory and execution

• Ability to prioritize, adapt, and execute in a fast-paced, ambiguous environment

• Strong analytical skills and proficiency in Excel; comfortable turning data into action

• Ability to travel 40-60% based on business needs

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
• Earned Wage Access: Real-time pay access paid daily, subject to eligibility and schedule (applicable for below Sr. Managers levels)

Expected Compensation

$88,000 - $162,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.