Position Overview
The Events Marketing Specialist supports the planning and delivery of NWS events, working closely with the Events Marketing Manager and cross-functional partners. Ensures high-quality customer experiences and supports performance tracking and reporting across events.
Key Responsibilities
Event Coordination & Logistics
- Plan and coordinate tabletops, golf tournaments, local sponsorships, and other recurring regional events
- Coordinate registration, sponsorship deliverables, vendor communications, and purchasing
- Prepare event briefs, schedules, packing information, and communications with participating Sales team
- Maintain event records, asset needs, budget tracking, and event calendars
- Manage accurate event records and support post-event reporting
- Support logistics and take an active role in setup, attendee experience, and on-site coordination for tradeshows and symposiums
- Additional duties as needed
Cross-Functional Collaboration
- Collaborate with Digital Marketing in event promotion and follow-up messaging.
- Collaborate with Channel Marketing for partner-supported event campaigns.
Event Materials and Logistics
- Help coordinate booth materials, giveaways, signage, and lead-capture needs
- Coordinate with warehouse team on packing, shipping, returns, and event-material requirements
- Pack event materials and supplies when needed, ensuring they are organized and ready for shipment.
- Keep event materials organized and properly stored in the warehouse
Promotion and Performance Tracking
- Work with Events Marketing Manager, Digital Marketing and Channel Partner Marketing to plan event promotion and coordinate partner deliverables.
- Contribute ideas and event details for promotional materials and communications, coordinating with the relevant marketing partners.
- Collect post-event files, attendance, invoices, photos, and sponsor deliverables for post-event review.
- Maintain event and lead records within CRM system and share useful observations from event results.
Qualifications
Education and Experience
- Bachelor''s degree in marketing, communications, event management, business, or a related field
- Approximately 2-3 years of event planning, tradeshow coordination, experiential marketing, or field marketing support.
- Proven experience managing logistics for multiple concurrent events, including shipping, and booth setup.
- Experience supporting promotional activities, content preparation, and pre/post-event communication.
- Comfort working with cross-functional teams, including Digital Marketing, Channel/Vendor teams, Sales, and Operations.
Skills
- Proficiency with event coordination tools or project management platforms (e.g., Trello, Microsoft Planner and List).
- Strong proficiency in Microsoft Office, especially Excel and PowerPoint.
- Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up.
- Highly organized, with the ability to manage and track tasks independently.
- Ability to stay focused under pressure and meet deadlines in a fast-paced environment.
- Strong time management skills with a focus on preparation, checklists, and proactive issue resolution.
- Maintains a high standard of professionalism and attention to detail in all event touchpoints.
- Experience with design tools such as Adobe Creative Cloud or Canva is an asset.
Work Arrangement and Travel
- Hybrid position requiring two days per week in the office (located in Westmont, IL)
- Ability and willingness to travel up to 50%, including nights and weekends as needed.
- Access to a vehicle