The Role
We're looking for an Events & Community Manager to bring the Vale experience to life both offline and online. This is a highly creative, highly organized role for someone who loves building moments, curating energy, and growing in-person and social communities.
You'll own our events program end-to-end and help shape how our brand shows up everywhere from the Instagram comments to the Matcha Bar pop-ups.
This role sits on the Marketing Team and reports directly to the Head of Brand.
What You'll Do
Events (Core Focus)
- Plan and execute 3+ events per month from concept to completion
- Develop creative, on-brand event concepts that drive buzz and attendance
- Own all logistics: partnerships, vendors, timelines, staffing, and execution
- Collaborate closely with our matcha bar and café team to ensure seamless, high-quality experiences
- Track performance and continuously improve events based on insights
Community Building
- Build and nurture a strong Vale community of regulars, creators, and fans
- Manage relationships with influencers, collaborators, and event attendees
- Develop community-first initiatives that deepen loyalty and engagement
- Be the voice and face of Vale at events and within our network
Social & Content
- Engage with our audience—DMs, comments, and community interactions
- Work with our social media team to translate real-world experiences into compelling digital storytelling
Who You Are
- 2+ years of hands-on event experience and a natural relationship builder
- A creative thinker with strong taste and a sharp eye for culture
- Highly organized and detail-oriented–you can juggle multiple events at once
- You don't just execute, you understand why it works
- Comfortable both behind the scenes and front-of-house
- Experienced in events, community, or brand marketing (startup or hospitality a plus)
- Passionate about food, beverage, wellness, or culture
What Success Looks Like
- Events that are full, memorable, and distinctly “Vale”
- A growing, engaged community that shows up again and again
- Strong partnerships with creators and collaborators
- Connecting the lines between our online community and IRL community