EventPass: Quarter Horse Account Manager

About EquiTrace

EquiTrace is the company behind EventPass, the digital platform that replaces paper-based equine health documentation at horse shows. EventPass lets show offices collect, verify and approve health certificates, Coggins and vaccination records before horses arrive on the grounds - removing stacks of paperwork, strengthening biosecurity and saving show secretaries hours every show week. EventPass is already in use at many of the leading USEF-rated venues across the United States, and adoption is accelerating as organizers and competitors ask for it by name.

The Opportunity

EquiTrace has built strong momentum in the USEF competition world - and the Quarter Horse market is our next frontier. We currently have inbound leads and organic referrals from show organizers and large interest gaining for using EventPass at Quarter Horse Shows, we now need the right person to lead this growth phase of the company.

This is a true ground-up business development role. You will be building the market, leveraging your own industry relationships to get EventPass in front of show organizers and show management companies, and converting that access into signed contracts.

The market need is real. Most Quarter Horse shows still collect health certificates and Coggins on paper - many with no vaccination requirements at all - and recent disease outbreaks have put biosecurity and health paperwork firmly on organizers' agendas. Early conversations tell us organizers are receptive; they simply need someone they trust to show them a better way.

Key Responsibilities

• Open the Quarter Horse market for EventPass from a standing start and deliver signed contracts with shows and show management companies - the defining measure of success.
• Leverage your pre-existing relationships with Quarter Horse show organizers, show management companies, show secretaries and association contacts to create opportunities.
• Map the fragmented market: build and maintain a pipeline across AQHA, NSBA, state and regional associations, reining, barrel racing and rodeo events, where no central show database exists.
• Travel to major Quarter Horse shows and circuits to build relationships and demonstrate the platform in person.
• Educate organizers on digital health documentation and the biosecurity case for EventPass.
• Support the onboarding of the first shows you sign, and feed market insight back into the business.
• Maintain an accurate pipeline and report progress directly to the CEO.

What we are looking for

• Deep, pre-existing relationships across the Quarter Horse show world - with organizers, show management companies and associations - this is essential and non-negotiable; we are hiring credibility and access as much as sales skill.
• A proven salesperson: resilient, outgoing and self-starting, comfortable hearing 'no' more often than 'yes' in a brand-new market.
• Genuine understanding of how Quarter Horse shows operate - the associations, the qualification circuits, the show office reality (often a one-person operation).
• Comfortable getting in front of people: this market does not respond to cold phone calls; it responds to familiar faces at shows.
• Willing and able to travel regularly, in line with the sales strategy.
• Strong, confident use of computers and mobile apps is essential - you will demonstrate the EventPass platform daily.

What success looks like

• EquiTrace established as a known name in the Quarter Horse market, with the first signed EventPass contracts delivered within the first two months.
• A qualified, mapped pipeline of shows and show management companies across the major associations.
• A repeatable playbook for the market that the business can scale after your contract.

Contract & Future Extension

This role is a six-month consultancy with a clear possibility of extension or a permanent position for a consultant who delivers. If you open this market, we will want to keep you in it.

How to Apply

Please submit your resume and a cover letter detailing your relevant experience and why you're interested in this role. Your cover letter should highlight your knowledge of the equestrian industry and how your skills align with the responsibilities of this position.

To learn more about EquiTrace, please check out our website: Home

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