Carlow University is currently accepting applications for our Enrollment Counselor (First Year Students) position. The Enrollment Counselor will recruit and enroll a talented and diverse class of traditional first-year undergraduate students each year. The incumbent will shepherd these students through the entire enrollment process, from inquiry to matriculation, serving as a single point of contact. This includes frequent correspondence, application review, financial aid counseling, and ensuring that all requirements are met for a smooth transition to college. Within a collaborative environment, the Enrollment Counselor may serve as a liaison to one or more campus offices/departments/colleges and will support one or more of the office’s strategic initiatives, such as first-year experience, access and outreach, or enrollment communications. This position is based on Carlow’s main campus and requires some weekend and evening work. Occasional overnight travel is also expected. Primary ResponsibilitiesRecruitment/Territory Management - Create a comprehensive plan for travel to, and coverage of, high school visits, college fairs, and regional events by both the incumbent and alumni/parent ambassadors.
- Plan regional or school-based events, as appropriate, for school counselors, prospective students/families, and admitted students/families.
- Use Technolutions Slate CRM to maintain consistent communication with prospective students and families with a focus on encouraging applications, campus visits, enrollment deposits, etc.
- Nurture relationships with school counselors, alumni/parent ambassadors based in the territory, and other influencers and constituents (e.g., teachers, principals, coaches).
- Assess candidates and make recommendations for admission and merit scholarships.
- Counsel students and families on financial aid, to include FAFSA completion, release of financial aid offers, and thorough explanation of college costs, loans, and payment options.
- Assist students with the transition/onboarding process from the time of deposit until start of classes, including satisfactory completion of various tasks and paperwork such as housing, technology setup, financial aid verification, immunization record, etc.
- Present to large and small groups of prospective students and families on and off campus (enrollment events, high school parent nights, etc.).
- Use independent analysis and decision making to develop and execute strategies to increase applications and enrollment in the assigned recruitment territory.
Strategic Initiatives/Liaison - Act as an intermediary between the Office of Admissions and an assigned college, office, and/or department within Carlow University.
- Lead and/or support a critical strategic initiative, such as:
- Coordinate aspects of the First-Year Experience, including onboarding communications, First-Year Orientation (summer), and Welcome Weekend (start of fall semester).
- Develop and implement plans to enhance access and outreach initiatives, including the creation and maintenance of an accurate database of community-based organizations (CBOs) and their leaders/representatives. Establish a communication plan to inform and engage CBOs.
- Establish, execute, and evaluate a comprehensive multi-channel communication strategy and editorial content calendar that drives prospective undergraduate and graduate students to inquire, apply, visit, and enroll. Serve as lead copywriter and liaison with enrollment-specific marketing partners/vendors.
Other - Participate actively, as applicable and appropriate, in profession-specific association conferences, webinars, listservs, and volunteer roles to represent Carlow, gain new ideas and insights, and develop professionally.
- Demonstrate and reflect an understanding of, and commitment to, the mission and core values of Carlow University and the Sisters of Mercy.
- Exhibit professional behavior at all times as a representative of the institution.
- Other duties as assigned.
Required Qualifications - Bachelor’s degree required
- Experience in collegiate student leader in admissions, student government, residence life, or first-year experience OR graduate/professional experience in admissions, enrollment, student affairs, school counseling, or related field
- A high energy level, strong attention to detail, and outstanding project management skills
- Excellent oral and written communication skills
- Strong customer service skills
- Understanding of, and commitment to, inclusive enrollment practices
- Ability to multi‐task, take initiative, and function with minimal supervision
- Ability to collect and interpret data to make strategic decisions
- Possession of a smart phone capable of text messaging as well as a valid U.S. driver’s license.
- Must be willing to travel independently, including local (same day) travel as well as occasional overnight travel (approximately 2-3 weeks in the fall and 1-2 weeks in the spring); Occasional lifting of 10-20 lb. boxes will be required; Will need to be able to stand for extended periods of time; Must be able to work some evenings and weekends.
Preferred Qualifications- Master’s degree is preferred
- 1-3 years’ experience in admissions, enrollment, student affairs, school counseling, or related field
- Demonstrated knowledge, experience, and/or training in event planning
- Ability to develop and maintain positive relationships with internal and external constituents
- Familiarity with the work of community-based organizations or similar college access initiatives
- An understanding of and the ability to articulate the value of a Catholic liberal arts education
- An enthusiasm for helping students and families navigate the college search process
- Should have an intermediate level of proficiency with basic computer software systems (i.e. Microsoft Office); Familiarity with SIS and CRM systems is a plus.
Carlow University is Devoted to.... - A culture of integrity, dignity and respect for all
- A strong commitment to social justice
- Ethical forward-thinking leadership
- Comprehensive medical, dental, vision, life & disability benefits package
- Tuition benefits for undergraduate and graduate programs
- Health Savings Account and Flexible Spending Account options
- Wellness and Employee Assistance Program
- Complimentary use of Carlow’s fitness center and amenities
Carlow University is a comprehensive Catholic University situated in a culturally rich and diverse urban setting of Pittsburgh, Pennsylvania. Founded in 1929 by the Sisters of Mercy, an international community of Roman Catholic women with a mission to serve the poor, the sick, and the uneducated. Carlow is an institution grounded in the liberal arts while also offering strong professional programs, committed to engaging its community in a process of life-long learning, scholarship, research, and service. Degrees are offered at the baccalaureate, master's, and doctoral levels. Carlow University aims to provide transformational educational opportunities rooted in social justice for a community of learners, and to empower them to excel in their chosen work as compassionate, responsible leaders in the creation of a just and merciful world. Carlow University employees commit themselves to the highest standards of ethical conduct. They commit to act with integrity, treat others with respect and dignity, carefully steward the University's resources, avoid conflicts of interest or commitment, maintain confidentiality, and to comply with legal and professional obligations.
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