eCommerce Merchandising Specialist

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If youre interested in being part of one of the nations fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIMEs Americas Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21765

Remote Work Available: Yes

Job Title: eCommerce Merchandising Specialist

Business Unit: Digital Marketing

Location: OH, PA, CT (2 role openings) Required Northeast resident

Reports To: Manager, eCommerce Marketing

Role Summary

The eCommerce Merchandising Specialist is responsible for the day-to-day ownership and optimization of digital merchandising across assigned markets for Trulieves website and mobile app. Unlike the Coordinator role, which focuses primarily on routine audits and execution, the Specialist independently manages more complex merchandising workflows, analyzes customer and site-performance trends, recommends improvements, and drives issues through resolution across Product Information Management (PIM), category merchandising, promotional setup, product discovery, linking, and navigation. This role partners with IT, Marketing, Creative, CRM, and Retail to ensure the digital storefront is accurate, compliant, customer-focused, and aligned with market priorities.

Responsibilities

• Own digital merchandising execution for assigned markets across the Trulieve website and mobile app, including product setup, attributes, imagery, categorization, category placement, linking, navigation, and onsite search readiness.
• Independently manage complex pricing, discount, and promotional merchandising workflows; validate setup and launch timing, identify root causes of errors, and coordinate resolution with IT, Marketing, Creative, CRM, and Retail.
• Lead launch-readiness reviews for new products, back-in-stock items, campaigns, and market-specific promotions to confirm brand, compliance, content, and customer-experience requirements are met before and after launch.
• Establish and maintain audit standards for assigned markets; prioritize issues by customer and revenue impact, document findings, assign or escalate actions, and track them through resolution.
• Analyze GA4, onsite search, product-discovery, customer-journey, and conversion data to identify trends and recommend merchandising or content improvements.
• Translate business priorities, promotional calendars, and state-level inventory considerations into clear digital merchandising plans and execution requirements.

QUALIFICATIONS

• Required: Bachelors degree in marketing, advertising, eCommerce, business, information technology, or a related field plus at least 3 years of relevant experience; or at least 5 years of equivalent eCommerce, digital merchandising, web content, or catalog-management experience in lieu of a degree.
• Required: Demonstrated experience independently managing digital merchandising workflows across multiple products, campaigns, locations, or markets.
• Required: Working knowledge of eCommerce platforms, Product Information Management (PIM), content management systems, product taxonomy, promotional workflows, and digital quality assurance.
• Required: Experience investigating merchandising or promotional issues, identifying root causes, coordinating cross-functional resolution, and documenting outcomes.
• Required: Ability to interpret web analytics and customer-behavior data and turn findings into actionable merchandising recommendations.
• Preferred: Hands-on experience with Adobe Commerce (Magento), Adobe Experience Manager (AEM), SAP, Talon.One, GA4, or comparable platforms.
• Preferred: Experience in retail, CPG, or another regulated, multi-location, or high-volume eCommerce environment.
• Strong judgment, organization, and attention to detail, with the ability to prioritize multiple time-sensitive launches, audits, and issue resolutions.
• Effective written and verbal communication skills, with the ability to influence cross-functional partners and clearly escalate risks, decisions, and recommended actions.
• Ability to work in a fast-paced environment with flexibility for occasional nights and weekends based on launch and promotional needs.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.