Role overview
The eCommerce Manager is responsible for the day-to-day operation and growth of the Kangol website. This person keeps the site accurate, easy to shop, and ready for launches and promotions; uses performance data and customer feedback to set priorities; and works across teams to deliver improvements.
Key responsibilities
Website operations and merchandising
- Own the Kangol website calendar and coordinate product launches, collection updates, campaigns, promotions, and content changes.
- Keep product listings, imagery, descriptions, navigation, collections, landing pages, and editorial content accurate and current. Coordinate with the appropriate teams on product availability, pricing, and promotional accuracy.
- Merchandise the site to improve product discovery and sales, including special shops and categories when needed.
- Confirm updates publish accurately and on time. Review important shopping journeys, including mobile pages, site search, product pages, promotions, cart, and checkout, before major launches.
- Maintain a prioritized list of website issues and improvements. Coordinate fixes with technical specialists, developers, and platform partners, then verify the customer-facing result.
Performance and improvement
- Track website revenue, conversion rate, average order value, traffic, and other agreed measures. Provide regular reporting that explains results, risks, and recommended actions.
- Use site data, customer behavior, and feedback to identify opportunities to improve the shopping experience, merchandising, and conversion.
- Work with Marketing on search visibility, campaign landing pages, and the on-site performance of traffic-driving activity.
- Coordinate with analytics and technical partners to resolve material reporting issues.
Team and partner coordination
- Work with Marketing, Creative, Merchandising, and Customer Service to align website activity with brand priorities and customer needs. Turn recurring customer questions into clearer site or product information.
- Coordinate approved website projects with internal teams and external partners, tracking timelines, reviewing completed work, and escalating delays or quality issues.
- Communicate relevant seasonal and promotional updates to international partners when required.
- Seek approval from the appropriate business owner for pricing, promotional terms, budgets, and major commercial or site changes.
Qualifications
- At least five years of eCommerce experience, including direct responsibility for operating and improving a retail website.
- Must have experience with Shopify Plus.
- Strong understanding of online merchandising, product launches, website operations, and the full customer shopping journey.
- Understanding of retail and omnichannel customer experiences, including how the website connects with other sales channels and customer touchpoints.
- Ability to interpret performance data, identify priorities, and turn insights into practical improvements.
- Strong project management, communication, and attention to detail; able to coordinate internal teams and external partners while working independently.
- Experience in the fashion or streetwear industry is a plus.
- Working knowledge of SEO, paid search, and social commerce is a plus.
- Demonstrates strong ethics and values aligned with the company’s goals and culture.
Physical requirements
- Ability to sit for extended periods and to lift 25 pounds regularly and up to 50 pounds occasionally.