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Our advertising and measurement cookies
To help our partners manage their advertising and websites, we offer many products, including AdSense, Google Ads, Google Analytics, and a range of products within the Google Marketing Platform. When users visit a page or see an ad that uses one of these products, either on Google services or on other sites and apps, various cookies may be sent to their browser.
These may be set from a few different domains, including google.com, doubleclick.net, googlesyndication.com, or googleadservices.com, or the domain of our partners' sites. Some of our advertising and measurement products enable our partners to use other services in conjunction with ours (like an ad measurement and reporting service), and these services may send their own cookies to your browser. These cookies will be set from their domains.
The cookie information on this site is made available to assist with the use of Google's ad products and reflects cookies that can be associated with these products and may be sent to a user's browser. Cookie purposes reflect the range of products and features supported in our ad products, but individual cookies may rely on only a subset of purposes, depending on implementation of the product. Although the cookies listed here are those associated with our advertising and measurement products, you can find more details at How Google Uses Cookies.
Functionality - Cookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service. Things considered fundamental to the service include preferences like the user's choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user's session, such as the content of a shopping cart.
Security - Cookies used for security authenticate users, prevent fraud, and protect users as they interact with a service.
Analytics - Cookies used for analytics help collect data that allows services to understand how users interact with a particular service. These insights allow services both to improve content and to build better features that improve the user's experience.
Advertising - Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.
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Cookie Name Purpose(s) Product(s) Cookie Lifespan Domain(s) gsas Advertising, Security AdSense for Search 3 months Set from partner domain eoi Security AdSense, AdSense for Search, Display & Video 360, Google Ad Manager, Google Ads 6 months Set from partner domain gpi Advertising, Security AdSense, Google Ad Manager 13 months Set from partner domain gpi_optout Advertising AdSense, Google Ad Manager 13 months Set from partner domain TESTCOOKIESENABLED Functionality AdSense, Google Ad Manager 60 seconds Set from partner domain NID Security, Analytics, Functionality, Advertising AdSense for Search, Google Ads 6 months google.com and local variations, e.g. google.de DSID Security, Functionality, Advertising AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 2 weeks doubleclick.net test_cookie Functionality AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360 15 minutes doubleclick.net id Functionality, Advertising, Security AdSense, Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360 OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere doubleclick.net gads Advertising, Security AdSense, Display & Video 360, Google Ad Manager, Google Ads 13 months Set from partner domain GED_PLAYLIST_ACTIVITY Advertising AdSense, Google Ad Manager, YouTube Session Set from partner domain ACLK_DATA Advertising AdSense, Google Ad Manager, YouTube 5 minutes youtube.com receive-cookie-deprecation Security, Advertising Campaign Manager, Display & Video 360 6 months doubleclick.net pm_sess Security, Functionality Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 30 minutes doubleclick.net, google.com pm_sess_NNN Security, Functionality Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 30 minutes doubleclick.net, google.com aboutads_sessNNN Security, Functionality Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 30 minutes doubleclick.net, google.com FPAU Analytics, Advertising, Security Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 90 days Set from partner domain ANID Advertising Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 13 months EEA UK / 24 months elsewhere google.com and local variations, e.g. google.de AID Analytics, Advertising Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 13 months EEA UK / 540 days elsewhere google.com/ads, google.com/ads/measurement, googleadservices.com ar_debug Analytics, Advertising Campaign Manager, Display & Video 360, Google Ads, Google Analytics, Search Ads 360 90 days googleadservices.com, google-analytics.com, doubleclick.net IDE Advertising, Security Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360 13 months EEA UK / 24 months elsewhere doubleclick.net TAID Analytics, Advertising Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 14 days google.com/ads, google.com/ads/measurement, googleadservices.com FPGCLGS Analytics, Advertising, Security Campaign Manager, Display & Video 360, Google Ads, Google Analytics, Search Ads 360 90 days Set from partner domain FPGCLDC Analytics, Advertising, Security Campaign Manager, Display & Video 360, Search Ads 360 90 days Set from partner domain _gcl_dc Analytics, Advertising, Security Campaign Manager, Display & Video 360, Search Ads 360 90 days Set from partner domain GCL_DC_P Analytics, Advertising, Security Campaign Manager, Display & Video 360, Search Ads 360 90 days doubleclick.net, google.com _gcl_au Analytics, Advertising, Security Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 90 days Set from partner domain GCL_AU_P Analytics, Advertising, Security Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 90 days googleadservices.com, doubleclick.net, google.com FLC Advertising Campaign Manager, Display & Video 360, Search Ads 360 10 seconds doubleclick.net RUL Advertising Display & Video 360, Google Ads 12 months doubleclick.net FCCDCF Functionality Funding Choices 13 months Set from partner domain FCNEC Analytics Funding Choices 365 days Set from partner domain FPGCLAW Analytics, Advertising, Security Google Ads 90 days Set from partner domain FPGCLGB Analytics, Advertising, Security Google Ads 90 days Set from partner domain FPGSID Analytics, Advertising, Security Google Ads 90 days Set from partner domain _gcl_gb Analytics, Advertising, Security Google Ads 90 days Set from partner domain "> _gacgb Analytics, Advertising, Security Google Ads 90 days Set from partner domain _gcl_aw Analytics, Advertising, Security Google Ads 90 days Set from partner domain GCL_AW_P Analytics, Advertising, Security Campaign Manager, Display & Video 360, Google Ads, Search Ads 360 90 days googleadservices.com, doubleclick.net, google.com _gcl_gs Analytics, Advertising, Security Google Ads 90 days Set from partner domain _gcl_ag Analytics, Advertising, Security Google Ads 90 days Set from partner domain 1P_JAR Advertising Google Ads 30 days google.com and local variations, e.g. google.de Conversion Advertising, Security Google Ads 90 days www.googleadservices.com/pagead/conversion/ YSC Security Google Ads, YouTube Session youtube.com VISITOR_INFO1_LIVE Security, Advertising Google Ads, YouTube 180 days youtube.com FPLC Analytics Google Analytics 20 hours Set from partner domain _ga Analytics Google Analytics 2 years Set from partner domain "> gac Advertising, Security Google Analytics 90 days Set from partner domain _gid Analytics Google Analytics 24 hours Set from partner domain ]"> gat[] Analytics Google Analytics 1 minute Set from partner domain utma Analytics Google Analytics 2 years Set from partner domain utmb Analytics Google Analytics 30 minutes Set from partner domain utmc Analytics Google Analytics Session Set from partner domain utmt Analytics Google Analytics 10 minutes Set from partner domain utmz Analytics Google Analytics 6 months Set from partner domain __utmv Analytics Google Analytics 2 years Set from partner domain AMP_TOKEN Functionality Google Analytics 30 seconds to 1 year Set from partner domain FPID Analytics Google Analytics 2 years Set from partner domain GA_OPT_OUT Functionality Google Analytics 10 Nov 2030 (all cookies) google-analytics.com "> ga Analytics Google Analytics 360 2 years Set from partner domain "> _dcgtm Analytics Google Analytics, Google Tag Manager 1 minute Set from partner domain _gaexp Analytics Google Analytics, Optimize Set by customer; max of 93 days Set from partner domain _gaexp_rc Analytics Google Analytics, Optimize 10 seconds Set from partner domain _opt_awcid Analytics Google Analytics, Optimize 24 hours Set from partner domain _opt_awmid Analytics Google Analytics, Optimize 24 hours Set from partner domain _opt_awgid Analytics Google Analytics, Optimize 24 hours Set from partner domain _opt_awkid Analytics Google Analytics, Optimize 24 hours Set from partner domain _opt_utmc Analytics Google Analytics, Optimize 24 hours Set from partner domain _gcl_gf Analytics, Advertising, Security Google Flights 90 days Set from partner domain _gcl_ha Analytics, Advertising, Security Google Hotel Ads 90 days Set from partner domain PAIDCONTENT Analytics, Advertising Google Surveys 30 days doubleclick.net _opt_expid Analytics Optimize 10 seconds Set from partner domain APC Advertising, Security Campaign Manager, Display & Video 360 6 months doubleclick.net