Company owned cold drink and display equipment in the trade and ensures compliance with exclusivity policies.-Develops and maintains a thorough knowledge of the Company's available services, product line and pricing structure, promotional activity and sells additional services as appropriate to existing customers.-Responds to service change requests or requirements by processing orders in a prompt, professional, and courteous manner.-Exercises judgment in resolving service, billing, or pricing problems not resolved by other departments.-Develops and maintains an awareness of market behavior and competitive trends and responds accordingly.-Completes all required sales reports in a timely fashion.-Continues sales and industry training, as assigned.-Performs other duties as required. Assists in developing and implementing comprehensive business strategies and marketing plans.-Responsible and accountable for sales and revenue/margin plan attainment.-Directs a staff of sales and administrative personnel including hiring, training and performance management.-Provides assistance to sales reps with customer relations strategies/issues.-Reviews sales activity, performance and training needs with sales personnel.-Provides sales coaching and training on the street and in sales meetings.-Pro-actively contacts assigned accounts to identify customer needs, changing requirements, or potential problems and resolve accordingly.-Maintain