Are you seeking a rewarding role with a respected company? Join Opifex-Synergy where we offer career advancement and professional development in a collaborative, supportive environment. We value teamwork and foster a positive work culture.
Opifex-Synergy represents a unique business model in the compact and heavy equipment industry. We offer a diverse range of equipment from leading manufacturers, serving the needs of everyone from large commercial construction firms to local subcontractors and general contractors.
The District Manager oversees rental operations across all branch locations within an assigned district, owning district-level P&L performance and ensuring consistent operational and customer service standards across branches.
Essential Functions
Operations & Financial Performance
- Direct daily rental operations across all district branches, ensuring consistent execution, service quality, and adherence to company standards.
- Own the district P&L, including revenue growth, rental rate and time utilization, fleet ROI, and cost control. Deliver against budget and forecast.
- Analyze district financial and operational reports (e.g., utilization, rate realization, delinquency, maintenance cost per unit) and develop, implement, and track improvement plans.
- Review and approve branch capital and operating expenditures within delegated authority, and escalate requests that exceed it.
- Manage fleet allocation, transfers, and rebalancing across the district to maximize utilization and revenue while minimizing idle and out-of-service units.
Sales, Pricing & Customer Experience
- Partner with the VP of Rentals to set district sales, rental, and profitability targets, then monitor progress and adjust tactics as needed.
- Ensure consistent pricing discipline, policy compliance, and customer service standards across all branches.
- Resolve escalated customer issues promptly, and identify root causes to prevent recurrence.
- Strengthen relationships with key accounts and support branch teams in winning and retaining strategic customers.
- Identify growth opportunities, including new customer segments, product lines, and branch or spoke expansion, and build business cases for leadership review.
Leadership & Talent
- Recruit, develop, coach, and retain branch management (e.g., Branch Managers, Operations Managers, Spoke Managers) and support hiring at the branch level.
- Lead performance management and, when needed, discipline and termination in partnership with HR.
- Build succession plans and a leadership pipeline for key branch roles.
- Foster a culture of accountability, safety, and customer focus across the district.
Safety & Compliance
- Ensure all branches comply with safety, DOT, environmental, and other regulatory requirements, including audits, inspections, and corrective actions.
- Conduct regular branch visits to assess operations, safety practices, fleet condition, facility standards, and team performance.
- Drive incident reporting, investigation, and follow-up to reduce injuries, claims, and losses.
Cross-Functional Collaboration
- Partner with Sales, Service/Maintenance, Credit, HR, and Corporate teams to resolve issues affecting branch performance and to roll out company initiatives.
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Required Education and Experience
- Bachelor's degree in Business Administration, Management, Construction Management, or a related field preferred; equivalent combination of education and relevant experience will be considered.
- Minimum of five (5) years of progressive leadership experience in the equipment rental, construction, industrial services, or related industry.
- Demonstrated success managing multiple locations, business units, or a significant profit and loss (P&L) responsibility.
- Proven ability to lead teams, develop talent, and drive operational and financial performance.
- Experience with equipment rental software systems, including RentalMan or similar platforms, preferred.
- Strong financial acumen, including budgeting, forecasting, and performance analysis.
- Proficiency in Microsoft Office Suite, with advanced skills in Excel preferred.
- Valid driver's license and ability to travel regularly within the assigned territory.
Military service will be considered in lieu of education/certification experience as applicable.
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