Director, Transition Marketing

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Description

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

MDVIP is seeking a Director, Transition Marketing to own the marketing behind one of the most consequential moments in a patient's relationship with MDVIP: their physician's shift from a traditional practice model to MDVIP affiliation. This position is an integrated marketing role, pairing ownership of the value-proposition narrative and creative with the performance-marketing discipline to test, measure, and scale what resonates. The role facilitates a patient from their first in-person conversation with the physician through every follow-up touchpoint, and is responsible for the channel strategy, cadence, and content that make the story land. This position requires strong cross-functional collaboration and an ability to act quickly and independently.

Key Responsibilities

• Diagnose pain points of the patient transition experience - where the value proposition could be strengthened, where messaging is too complex, or where channel choice or timing is working against the physician - using both patient and physician feedback. Translate those pain points into problem statements and drive the broader marketing team towards solutions
• Review existing transition marketing materials; prioritize and implement enhancements that boost patient engagement rate
• Identify underperforming patient cohorts; adapt materials and physician messaging to improve conversion
• Reinforce messaging during a physician transition across different channels and cadences including email, direct mail, text, and in-office conversations
• Partner directly with affiliated physicians and practice staff to pressure-test messaging, making sure the in-person value-prop conversation and every follow-up touchpoint feel authentic to that physician's voice and patient relationships
• Establish and report on transition channel performance (enrollment rate, engagement by channel, time-to-convert) to senior leadership, with a point of view on which creative or messaging changes are driving the movement.
• Stay current on consumer marketing trends in healthcare and membership models - direct mail innovation, email design standards, digital patient communication - to keep the playbook ahead of patient expectations.

Key Competencies

• Strategic Insight & Prioritization: Synthesizes internal data and frontline signals into a ranked set of opportunities, then builds the detailed plan to pursue them
• Influence Without Authority: Proven ability to mobilize Operations and Marketing teams to adjust roadmaps and resourcing without any formal authority over those teams
• Ownership & Bias for Action: Operates as a doer, not a delegator; rolls up sleeves, gets into the weeds of a campaign or a data set, and progresses opportunities independently.
• Test-and-Scale Discipline: Comfortable structuring a small pilot, reading the results honestly, and scaling only what the data supports.
• Analytical Rigor: Strong command of data; can translate findings into a revised messaging framework.
• Executive Communication: Translates complex, fast-moving transition dynamics into clear, decision-ready updates for senior leadership.
• Adaptability: Able to reprioritize quickly as new practice transitions surface on short notice, often outside a standard planning cycle.

Requirements

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles.
• Demonstrated ability to build and manage a prioritized pipeline of strategic opportunities using a combination of data and frontline input.

Preferred Qualifications

• Master's degree in Marketing, Healthcare Administration, or MBA.
• Background in membership or subscription-based business models.
• Experience marketing to physicians or within private practice settings; knowledge of physician and patient pain points around transitioning from a traditional to a membership-based practice model.
• Experience with marketing analytics or attribution tools.
• Track record of identifying and acting on opportunities with minimal oversight, in an ambiguous or fast-changing environment.
• Understanding of healthcare compliance considerations (HIPAA, TCPA) for patient-facing outreach.

Why Join MDVIP?

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work, fostering a culture of collaboration and excellence.

MDVIP is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status. We believe that diversity and inclusion drive innovation and strengthen our company culture.

If you require accommodation during the application or interview process, please let us know, and we will be happy to assist.

Pay Transparency: Our compensation reflects the cost of labor across appropriate US geographic markets. Pay is based on several factors including but not limited to market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants are offered annual incentive compensation programs, subject to applicable eligibility requirements. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. The company offers the following benefits for this position, subject to applicable eligibility requirements. Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.