Director, Trade Marketing(LRP/Vichy)

Director, Trade Marketing(LRP/Vichy)

New York, United States

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Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills youll sharpen here

• Business opportunities identification
• P&L management
• Sustainable business model design
• Negotiation
• Activation excellence
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

• You won't be boxed into a single channel.

You'll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

• Expect early ownership and a steep learning curve.

You won't sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

Director, Trade Marketing(LRP/Vichy)

New York, New York, United States

Job Description: Director Trade Marketing (LDB)

Job Title: Director, Trade Marketing

Division: L'Oréal Dermatological Beauty (LDB)

Reports To: AVP, Trade Marketing

Location: Hudson Yards, NY

Who We Are

The Trade Marketing team at L'Oréal Dermatological Beauty (LDB) operates as the critical commercial engine and strategic bridge between our world-class brands-CeraVe, La Roche-Posay, and Vichy-and our retail partners. We do not simply execute plans; we are the architects of the commercial strategy. We translate high-level national brand visions into concrete, localized, and winning trade architectures that dictate how our portfolio dominates at the shelf and on the screen.

We are looking for a powerhouse leader to step into the role of AVP, Trade Marketing. This is not a role for those who seek the path of least resistance. It is a high-visibility, high-stakes position that requires an individual with exceptional grit, an unshakeable work ethic, and a commanding professional presence. You will lead the charge in bridging marketing ambition with commercial reality, serving as a highly reliable, deeply trusted partner to both internal teams and retail giants.

The Opportunity & Your Impact

As the AVP of Trade Marketing, you will lead a high-performing team tasked with translating each brands national strategy and defining the overarching commercial strategy for the division. You will be the ultimate owner of how CeraVe, La Roche-Posay, and Vichy show up commercially, establishing the promotional guardrails, trade spending efficiency parameters, and go-to-market execution plans.

This role demands a leader who is not afraid to go toe-to-toe with General Managers, Brand Presidents, and Marketing heads. You will be the voice of commercial reality, backed by bulletproof, data-driven analytics. When tough conversations are needed regarding how national strategies must adapt to the retail landscape, or when commercial parameters must be strictly defined, you will lean in with confidence, facts, and a solution-oriented attitude.

What We're Looking For: Our Future Leader

We are searching for a relentless driver who brings a masterclass balance of strategic marketing translation, commercial street-smarts, and analytic rigor. You are someone who:

• Is a Strategic Translator: You can look at a national brand marketing plan and immediately identify how to operationalize it into a commercial strategy that retailers buy into.
• Possesses Deep Grit: You roll up your sleeves, thrive in fast-paced complexity, and view obstacles as puzzles to be solved. You are resilient, reliable, and run toward challenges, not away from them.
• Commands the Room: You have a strong, authentic leadership style and an executive presence that immediately builds trust.
• Engages in Constructive Friction: You are comfortable speaking truth to power. You are fearless in challenging GMs, Sales leaders, and Marketers to ensure our trade strategies are both commercially sound and highly profitable.
• Is Rooted in Data: Your opinions are strong, but they are always backed by objective, meticulous analytics. You are a trusted source of truth because you let the data do the heavy lifting.

Key Job Responsibilities

• Define Commercial Strategy for one of our two mass brands: Serve as the chief architect in translating brand-specific national strategies into a unified, high-performing divisional commercial strategy across all key retail channels.
• Translate National Brand Ambition: Act as the strategic conduit between Brand Marketing and Sales. Take national campaigns and product launches and translate them into commercially viable retail programs for CeraVe, La Roche-Posay, and Vichy.
• Commercial Guardrail Ownership: Establish and enforce rigorous divisional trade guidelines. Collaborate cross-functionally (Divisional Leadership, Sales, Marketing, and Finance) to align brand ambitions with commercial realities and strict ROI parameters.
• Fearless Stakeholder Management: Act as the strategic partner and challenger to GMs and Brand Teams. Drive the tough, necessary alignments on promotional ROI, pricing executions, and commercial trade spend when national strategies clash with field realities.
• Bulletproof Analytical Storytelling: Translate complex retailer, consumer, and financial data into clear, persuasive strategic narratives. Deliver high-impact presentations to executive leadership.
• Team Leadership & Capability Building: Lead, mentor, and inspire a high-performing Trade Marketing team, fostering a culture of high performance, accountability, and continuous development.
• P&L and ROI Optimization: Maintain a deep, precise understanding of the divisional P&L. Rigorously analyze promotional ROI and trade spend efficiency to identify and capture profit-improvement opportunities.
• Retailer & Field Collaboration: Work hand-in-hand with Field Sales and Customer Marketing to ensure our defined commercial plans are flawlessly executed, highly competitive, and customized to win across the retailer landscape.

Background & Experience Requirements

Educational Background:

• Bachelor's degree in Sales, Commercial Strategy, Marketing, Commercial Finance, Data Analytics, Economics, or a related business field. MBA is a plus.

Professional Experience & Technical Skills:

• 7-12+ years of experience working in a fast-paced FMCG or CPG organization, with a strong preference for deep exposure to Trade Marketing, Commercial Strategy, or Category Management.
• Experienced managerial skills with multiple direct reports and upscaling junior talent
• Strategic Translation Track Record: Proven experience taking high-level brand ideas/national strategies and successfully mapping them into commercial, retailer-facing programs.
• Proven Leadership: A track record of leading teams and directly influencing senior, multi-functional leadership.
• Commercial Acumen: A deep understanding of the US retailer landscape, trade spend mechanics, and how brand marketing strategies translate to the retail shelf.
• Financial Literacy: Strong command of product financial structures and P&L dynamics; capability to evaluate the financial health of trade investments.
• Analytical Rigor: Hands-on experience working with large, complex datasets to derive actionable insights. Familiarity with syndicated data sources (Circana/IRI, Numerator, Nielsen) and trade promotion management tools.
• Technical Proficiency: High comfort level with data visualization and analytics tools (Advanced Excel, Power BI, Tableau) to build data-backed arguments.

Salary range: $138K-$200K

• Reference number: 258956
• Location: New York, United States
• Date posted: 10/26/2026
• Employment type: Full-time
• Professional field: Commerce
• Type of contract: Permanent
• Sales Administration

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AI Charter: our pact

Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

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What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

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