Director- Tik Tik Shop Lead (Urban Decay)

Director- Tik Tik Shop Lead (Urban Decay)

El Segundo, United States

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Own the business, not just the sale.

Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.

Skills youll sharpen here

• Business opportunities identification
• P&L management
• Sustainable business model design
• Negotiation
• Activation excellence
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

How we do business?

• You won't be boxed into a single channel.

You'll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..

• Expect early ownership and a steep learning curve.

You won't sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.

Director- Tik Tik Shop Lead (Urban Decay)

El Segundo, California, United States

Job Title Dir, TikTok Shop Lead

Reports to: Assistant Vice President, eRetail & TikTok Shop

Brand: Urban Decay

Location: El Segundo, CA

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At LOréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

What You Will Learn:

Leads sales, forecast, portfolio strategy to drive growth & profitability with operational excellence. Owns P&L and operational alignments with BUs, L&R, S&OP and Finance.

• Own commercial strategy for big platform campaigns and promotions
• Lead brand overall sales forecast, promotional planning (discount, GWPs)
• SISO management
• Lead R&O (Risk & Opportunities) - signalizing needs and pivots to close gaps, as well as opportunities to invest further to boost positive flywheel
• Collaboration with supply chain, customer service, L&R
• Drive account level P&L performance
• Partner with L&R on alignment of strategic priorities and execution
• Lead full portfolio strategy
• Defining right assortment for the platform
• Architecting Mix to deliver a clear path to profitability (disproportionally grow WOB of Heroes vs. Innovation)
• Leading Innovation discussions with Brands to ensure launches are successfully introduced & executed in the platform
• Leading bundle strategy, monthly & seasonal recommendations based on strategic priorities + financial KPIs
• Co-lead GWP strategy with Affiliate leads - ensuring value equation & portfolio lift
• Leading E&O strategy to reduce E&O levels by >35% in 1 year

Key KPIs:

• GMV
• REX
• AOV
• Forecast accuracy

What We Are Looking For:

Required Qualifications:

• Bachelor's Degree
• 8+ years of experience
• Experience with TikTok Shop
• Microsoft Office Suite
• Strong Analytical and Financial acumen
• In-office presence

Preferred Qualifications:

• Beauty experience on TikTok Shop preferred
• Strong project management, communication, organization, and analytical skills

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for LOréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $128,000 - $180,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

• Reference number: 256612
• Location: El Segundo, United States
• Date posted: 10/08/2026
• Employment type: Full-time
• Professional field: Digital Marketing
• Type of contract: Permanent
• E-Commerce

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AI Charter: our pact

Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

What our people say

Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.

Adam, Chief Growth Officer - Luxe, SAPMENA

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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