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Director, Social & Influencer

Best Buy

  • Minneapolis, Minnesota
  • 1 day ago

    Highlights

    This role drives customer engagement and incremental advertising revenue through innovative social media and influencer programs, while leading a high-performing team, developing scalable social advertising solutions, and cultivating strategic relationships with platform partners, agencies, and key stakeholders. The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem.

    Numbers & Facts

    LocationMinneapolis, Minnesota
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1966
    Websitehttp://www.bestbuy-jobs.com/

    Description

    The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This role drives customer engagement and incremental advertising revenue through innovative social media and influencer programs, while leading a high-performing team, developing scalable social advertising solutions, and cultivating strategic relationships with platform partners, agencies, and key stakeholders.

    This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

    What you'll do
    • Lead Best Buy's social and influencer strategy across paid and channels, establishing the vision and roadmap for social engagement and advertising growth.
    • Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
    • Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
    • Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
    • Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.
    Basic qualifications
    • 10+ years of social media, influencer marketing, digital media, or advertising experience.
    • 5+ years of direct and/or indirect leadership experience.
    • 5+ years experience developing paid, owned, and earned social strategies.
    • 5+ years managing social advertising across major social platforms.
    • 5+ years leading cross-functional teams and external

    About Company

    Energetic teams. Fun atmosphere. Exciting opportunities.

    That’s what you’ll find at Best Buy. Care to join us?

    You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.

    Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.

    When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.

    So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.

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