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Director, Programmatic Media

Best Buy

  • Santa Ana, California
  • Today

    Highlights

    Through strong leadership, industry expertise, and cross-functional partnership, this leader will shape programmatic strategy, optimize media performance, and deliver scalable solutions that create value for advertisers and Best Buy. This role is responsible for defining the vision for programmatic advertising across onsite, offsite, and emerging channels, driving revenue growth, advancing audience and measurement capabilities, and ensuring Best Buy remains at the forefront of retail media and advertising technology innovation.

    Numbers & Facts

    LocationSanta Ana, California
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1966
    Websitehttp://www.bestbuy-jobs.com/

    Description

    The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising across onsite, offsite, and emerging channels, driving revenue growth, advancing audience and measurement capabilities, and ensuring Best Buy remains at the forefront of retail media and advertising technology innovation. Through strong leadership, industry expertise, and cross-functional partnership, this leader will shape programmatic strategy, optimize media performance, and deliver scalable solutions that create value for advertisers and Best Buy.

    This role is remote eligible, which means you will work virtually from home or another non-Best Buy location. However, you must be located within a commutable distance to the Chicago metro area. The specific work arrangements may vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

    What you'll do
    • Define and lead the long-term strategy, roadmap, and performance objectives for Best Buy's programmatic media buying program.
    • Drive revenue growth and advertiser adoption by developing innovative programmatic media buying solutions and activation strategies.
    • Lead and develop a team of programmatic media professionals, establishing capabilities, operating models, and best practices that support scalable growth and operational excellence.
    • Partner with sales, product, technology, ad operations, analytics, and marketing teams to optimize inventory monetization, campaign performance, and advertiser outcomes.
    • Serve as the executive subject matter expert on programmatic media, representing Best Buy with agencies, advertisers, technology partners, and industry stakeholders while identifying emerging opportunities and market trends.
    Basic qualifications
    • 10+ years of experience in programmatic advertising, digital media, retail media, advertising technology, or related fields.
    • 5+ years of direct and/or indirect leadership experience.
    • 5+ years developing and leading programmatic media, audience, or advertising strategies.

    About Company

    Energetic teams. Fun atmosphere. Exciting opportunities.

    That’s what you’ll find at Best Buy. Care to join us?

    You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.

    Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.

    When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.

    So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.

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