Overview

PowerPlan is seeking a Director of Product Strategy & GTM to serve as a key architect of our long-term growth. Reporting directly to the Chief Product Officer, you'll define where PowerPlan plays and how we win — including leading go-to-market strategy for our innovation roadmap of AI-powered services across PowerPlan NXT, and helping determine what comes next.

This is a high-visibility role that blends rigorous market analysis, financial acumen, and hands-on execution. You'll bridge the gap between high-level vision and operational reality, ensuring our investments are data-driven and our go-to-market execution is world-class.

About PowerPlan

PowerPlan helps the companies that power the world unlock greater value from their infrastructure investments. We combine deep industry expertise, trusted technology, and AI-driven innovation to help capital-intensive organizations manage the financial complexity of their assets with confidence.

We're in the middle of one of the most significant transformations in our history. Decades of proven functionality are being reimagined on a modern SaaS foundation, while AI becomes central to how we build, deliver, and evolve our products. The next generation of the PowerPlan platform is being designed right now. Join us, and you'll have the opportunity to influence the technology, engineering practices, and capabilities that will shape it for years to come.

Responsibilities

Your Impact

• Identify and prioritize growth opportunities through market sizing, segmentation, competitive analysis, and customer research.
• Lead go-to-market strategy for PowerPlan's AI innovation roadmap, including Intelligent Unitization, Intelligent Repairs, Intelligent Retirements, and PowerPlan IQ.
• Build business cases and investment recommendations that keep PowerPlan ahead of regulatory and market shifts.
• Define the “how we win” playbook, aligning product, sales, marketing, customer success, and professional services around every launch.
• Establish the KPIs and instrumentation that turn raw data into product strategy.
• Own key performance metrics — adoption, engagement, market share, NPS, and revenue impact — and build the reporting that keeps leadership aligned.

What Success Looks Like

Within your first year, you'll have delivered a clear strategic assessment of PowerPlan's market position and AI innovation opportunities, built deep cross-functional alignment with Sales, Marketing, and Customer Success, and stood up the metrics framework leadership uses to track product performance. You'll be able to point to measurable commercial impact — pipeline growth, competitive win rate, and market expansion — that traces directly back to the strategy you built.

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• Qualifications

  What You'll Bring

  • 8+ years of experience in product strategy, product marketing, or go-to-market leadership at B2B enterprise software companies.
  • 4+ years in a senior or director-level role with ownership of strategic outcomes, not just functional execution.
  • Strong financial literacy, with experience managing business cases and P&L impact.
  • A track record of leading market assessments and shaping product or portfolio strategy at the executive level.
  • Product marketing skills that translate into positioning and messaging that wins complex, technical enterprise sales cycles.
  • Analytical fluency with market data, financial modeling, and quantitative analysis.
  • Exceptional cross-functional influence, building alignment through clarity and credibility rather than authority.
  • Experience bringing AI-powered or other emerging technology to market is a strong plus.

  Education & Experience

  • Bachelor's degree in Business, Marketing, Strategy, or a related field; MBA or strategy consulting background preferred.
  • Experience in the energy, utility, or regulated industry software space is preferred.
  • Background in financial software, ERP ecosystems, or asset management technology is a plus.

   

   

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  Please note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.