| Location | San Mateo, CA |
About Step Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries - the company behind MrBeast - we're poised for a new phase of growth to deliver financial literacy and tools at massive scale. In this role, you will: Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing Own the cross-functional operations between Step and Beast Industries, developing and launching collabs, product integrations, and partnership expansion Drive strategy and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention Deliver best-in-class loyalty and gamification programs at scale Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention Oversee and lead the team's development of annual and quarterly plans to drive growth across the customer lifecycle to generate high-impact and meaningful learnings. Build, develop, and mentor a product marketing team including lifecycle marketers; lead with a passion for learning and development You might thrive in this role if you have: 8+ years of experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment Product marketing experience working across the funnel in B2C tech and/or a consumer app Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development Experience managing a nascent produc