| Location | Livonia, MI |
Director/Product Management
Basic Purpose
The basic purpose of the Director/Product Management, Wheels is to lead the activities related to
the wheel product offering. This position must have a thorough understanding of the dynamics of the
marketplace, the competitive environment and how various distribution channels are used to maximize
revenue from the customer base. The position will engage in activities to drive high-impact growth
initiatives and will oversee the overall product management activities
for both steel and aluminum wheels and any other related products.
Principal Accountabilities
lifecycle using a cradle to grave approach from product conception, through product launch, to
product retirement/succession.
wheel business units including market studies, business case justification, sales training and
marketing support.
in all global markets.
Develop market studies and analysis to be used in Accuride's strategic plans.
Promote brand awareness through the development of catalogs, brochures, product bulletins, press
releases, web content, advertising, trade show coordination and other available means.
Maximize the cost effectiveness of sales and marketing support materials.
Participate in various review meetings for the Accuride Wheel North America BU
Lead initiatives to focus available resources on high-impact projects.
Develop strong customer relationships with OEMs, Distributors and Fleets.
Required Skills, Education, and Experience
in business or engineering is strongly preferred.
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