Director, Product Management and Downstream Marketing

About Meridian

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary

The Director, Global Marketing and Product Management leads and develops a high performing Product Management and Downstream Marketing organization while driving portfolio strategy, commercialization, and business growth across the Life Science portfolio. This role partners closely with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to align customer needs, market opportunities, and business objectives. Responsibilities include portfolio strategy, product lifecycle management, go-to market execution, pricing, market intelligence, demand generation, and portfolio optimization. Success is measured through talent development, customer adoption, revenue growth,

Key Duties

Leadership & Culture

• Lead, develop, and mentor Product Management and Downstream Marketing professionals, building a high-performing, customer-focused, and accountable organization.
• Foster a culture of innovation, accountability, collaboration, and customer focus.
• Establish strong cross-functional partnerships to align priorities, improve execution, and achieve business objectives.
• Champion continuous improvement, talent development, succession planning, and organizational effectiveness.

Product Strategy & Portfolio Leadership

• Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization to achieve annual operating plan objectives.
• Define and execute portfolio and commercialization strategies that drive revenue growth, profitability, and market leadership.
• Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions.
• Lead Voice of Customer initiatives to identify unmet customer needs, emerging market opportunities, and evolving industry requirements.
• Translate customer, market, and competitive insights into product investments and strategic growth opportunities.
• Monitor portfolio performance and implement actions to achieve business objectives.

Downstream Marketing & Commercial Execution

• Lead product positioning, value proposition development, market segmentation, and go-to-market strategies.
• Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to ensure successful product launches and market adoption.
• Develop pricing strategies and commercial programs that maximize customer value and business performance.
• Develop and execute annual operating plans, strategic initiatives, and long-term growth objective

Digital Marketing & Demand Acceleration

• Drive digital marketing, lead generation, and demand creation initiatives that increase awareness, engagement, and pipeline growth.
• Leverage data, analytics, and customer insights to optimize campaign effectiveness and return on investment.
• Partner with Commercial teams to accelerate customer acquisition and market penetration.
• Evaluate and implement emerging digital marketing tools and capabilities to enhance commercial performance.

Qualifications

• Bachelor’s degree required; MBA or advanced degree strongly preferred • 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets • Proven people leader with experience managing teams in product management and/or downstream marketing • Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance • Strong experience using digital marketing and demand generation to drive measurable commercial outcomes • Ability to simplify complex technical offerings into compelling, differentiated customer value • Data-driven mindset with a bias for action and accountability

• Travel: 25% 

Preferred • Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets • Experience leading global or multi-region portfolios • Familiarity with CRM, marketing automation, and performance analytics platforms • Track record of launching new products that materially impacted growth • Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management.