Agency:
UM
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Business Overview
UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.
At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:
Fearless: We bring our authentic selves to work and put our whole selves into the work
Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do
Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible
Unified: We band together to accomplish what we could not otherwise do alone
Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world
We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.
Position Overview
As Director, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.
Responsibilities
Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
Manage multiple campaigns at a time across multiple channels when needed.
Manage the integration and partnership of internal cross functional SBU partners across client’s business as appropriate.
Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search/Social/Programmatic).
Lead relationships with SBU’s, client agencies and internal teams to evaluate and select the right partners for investment.
Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
Ensure plans deliver upon KPI’s by providing measurement touch bases throughout the campaigns.
Ensure full budget utilization, tracking and stewardship across all reporting markets – based on client specific needs.
Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
Required Skills and Experience
Excellent written, verbal, and presentation skills
High level of comfort presenting to all levels of clients and internal senior management
Self-Starter, demonstrates initiative
Ability to manage multiple projects simultaneously
Thrives in fast paced environment; nimble, flexible, and solution-oriented
Solid awareness of industry trends and planning/measurement models
Ability to incorporate agency tools/practices/products
Desired Skills and Experience
6-8 years of experience within integrated planning; 3+ years as a people manager
Collaborative mindset; effective at communicating across multiple departments (client, broadcast buying team, analytics team, OOH team, etc.)
Prioritizes mentorship and career development of team
Proven track record with client relations and growing existing business
$130-150K ($100 per hour)
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.