Director or VP of Brand & Growth ( Remote - Snack company )

Head of Brand & Growth 

100% Remote 

Hands on, highly analytical leader owning the end‑to‑end growth engine and channel P&Ls (agency ran) across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. Responsible for CAC, MER, attribution, conversion, creative testing, retention, and the overall growth roadmap to scale revenue, subscriptions, and profitability.

*Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe it's time and can drive profitability!

Key responsibilities

• Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC.
• Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.
• Build offer architecture, pricing, bundles, subscription strategy, and retention systems.
• Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.
• Manage creative testing framework and coordinate content/performance teams to scale winning assets.
• Implement growth loops between channels (TikTok Amazon/DTC paid/social).
• Drive subscription growth, repeat purchase rate, and MER efficiency.
• Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.
• Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply).

Success metrics

• Target CAC and MER improvements, subscription MRR growth, conversion rate lift, Amazon rank/velocity, LTV/CAC ratio, and % of revenue from TikTok Shop/Amazon/DTC.

Must‑have qualifications

• 5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience.
• Track record scaling Meta/Insta, TikTok Shop, Amazon.
• Strong analytics (SQL/BI), attribution, LTV modeling, etc.
• Hands‑on with creative testing, landing page CRO, and performance playbooks.
• Excellent cross‑functional leadership and execution orientation.