Director of Student Planning & Outreach

General Definition of Work

The Director of Student Planning & Outreach, under minimal supervision, performs senior‑level work with considerable decision-making leading the design, implementation, and continuous improvement of data-driven systems that support student assignment, enrollment, and planning strategies. Position leverages data analytics, automation, and digital tools to improve operational efficiency, inform decision-making, and enhance transparency across student planning processes. Position oversees enrollment projections, school boundaries, continuation patterns, and school choice processes, while building scalable systems and workflows to support district-wide planning initiatives. Employee performs advanced work to carry out Board of Education policies and procedures under the direction of the Executive Director of Student Planning & Outreach.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary/Status

Pay Grade 10/Full-time, 12 months

Reports To

Executive Director of Student Planning & Outreach

Place of Work

The normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte- Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time.

Essential Functions

• Adhere to all state, federal, and local laws, policies, and procedures
• Lead, manage, supervise, and evaluate assigned programs/staff
• Investigate, analyze, and formulate methods for handling special projects/reports
• Apply project management procedures and best practices to department initiatives
• Continuously assess, design, and enhance data systems, tools, and workflows to improve efficiency, accuracy, and transparency in student planning processes
• Prepare recommendations related to student assignment boundaries and continuation patterns
• Develop and execute marketing and enrollment strategies (both short- and long-term) that are aligned with the goals and objectives of the district
• Promote internal and external communication to improve transparency, access, and enrollment; develop enrollment projection and recruitment strategies
• Cultivate relationships with key stakeholders, including families and community partners
• In collaboration with Communications, develop marketing collateral
• Utilize data analytics to track trends and inform decision-making
• Conduct market research and demographic analysis
• Monitor and participate in departmental budget development
• Coordinate planning and outreach work across departments
• Design, develop, and optimize data systems, dashboards, and tools to support student planning and enrollment processes
• Identify opportunities to automate manual workflows and improve efficiency through technology solutions
• Lead the integration and use of data platforms (e.g., GIS mapping tools, dashboards, data visualization tools)
• Collaborate to implement scalable technology solutions
• Translate complex data into actionable insights to inform decisions and recommendations
• Ensure data integrity, consistency, and accessibility across systems
• Facilitate staff meetings and attend other related meetings as needed/required
• Participate in professional development workshops and leadership training
• Create an inclusive environment with positive communication/public relations
• Perform related work as assigned or required