Director of Sales & Productivity

Summary

Director of Sales

Are you a proven real estate leader who excels at motivating agents, elevating performance, and transforming ambitious objectives into reliable, measurable outcomes?

The Ricci Team, powered by PLACE, is looking for an accomplished Director of Sales to guide, coach, and grow our expanding sales organization. In this influential role, you will contribute to a high-performing team while establishing the systems, standards, and culture needed for long-term success.

In partnership with the Team Lead, you will help implement the team’s sales plan, strengthen agent productivity, improve lead conversion, and deliver an outstanding experience for both agents and clients. The ideal candidate is an inspiring coach, effective communicator, and performance-focused leader who is committed to helping others reach their full potential.

Responsibilities

The Opportunity (For Serious Players Only)

What You’ll Do

• Lead, coach, and hold sales agents accountable to production goals.
• Establish clear expectations, performance standards, and measurable sales targets.
• Conduct individual coaching sessions, sales meetings, trainings, and script practice.
• Monitor lead conversion, appointments, contracts, closings, and other key performance indicators.
• Identify performance gaps and develop practical improvement plans.
• Strengthen prospecting, follow-up, consultation, negotiation, and conversion skills.
• Partner with leadership to develop and execute growth strategies.
• Support agent recruiting, onboarding, development, and retention.
• Improve sales systems and processes to increase efficiency and profitability.
• Foster a collaborative, accountable, and results-oriented team culture.
• Ensure every client receives consistent, high-quality service.

Qualifications

You’re an experienced real estate sales professional and natural leader who is energized by developing people. You combine high standards with genuine support and know how to hold others accountable in a constructive, motivating way.

• Active real estate license required.
• Sales track record of at least 6 annual transactions.
• Proven record of success in real estate sales and leadership.
• Strong coaching, communication, and relationship-building skills.
• Deep understanding of lead generation, conversion, and sales strategy.
• Confident leading meetings, training sessions, and difficult conversations.
• Comfortable analyzing performance data and using it to guide decisions.
• Organized, proactive, and committed to consistent follow-through.
• Growth-minded, collaborative, and highly accountable.
• Experience leading or coaching a real estate sales team preferred.
• Familiarity with Brivity, PLACE systems, or similar CRM platforms is a plus.

About-our-team

The Ricci Team, powered by PLACE, is an award-winning, full-service real estate team serving communities throughout New York and Connecticut. Combining decades of experience with a forward-thinking approach, we have earned a reputation for trusted guidance, exceptional service, and consistently strong results.

Founded by Christine Ricci—an accomplished real estate leader, speaker, and entrepreneur—our team is grounded in integrity, accountability, collaboration, growth, and service. Christine’s journey from rental agent to top-producing team leader has shaped a culture that embraces challenges, celebrates progress, and empowers every team member to reach their full potential.

Our partnership with PLACE gives our agents access to an all-in-one business services and technology platform built for high-performing real estate teams. Founded by industry leaders Ben Kinney and Chris Suarez, PLACE helps agents build sustainable, profitable businesses while delivering exceptional client experiences.

As part of a PLACE Partner team, our agents benefit from:

• Elite training and coaching: Ongoing sales, business, and leadership development.
• Proven systems and support: Streamlined marketing, transaction, and operational resources.
• Marketing and branding: Professional tools, strategies, and content designed to build visibility.
• Wealth-building opportunities: Access to eligible benefits and programs, including health insurance, revenue sharing, vesting, investment opportunities, and financial education.
• A culture of excellence: Connection to a national community of high-performing professionals who share ideas, strategies, and best practices.

Together, The Ricci Team and PLACE provide the tools, support, and opportunities agents need to build rewarding careers and redefine what’s possible in real estate.

Benefits and wealth-building opportunities are subject to applicable eligibility requirements.