Director of Sales & Marketing

Director of Sales & Marketing

Coppell, TX

Sales / Full Time / On-site

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We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine. This role will own the full go-to-market strategy across residential, SMB, and enterprise segments, aligning sales execution with brand, demand generation, and customer growth initiatives.

The ideal candidate brings a strong telecommunications background preferably in fiber, broadband, or network services and thrives in a fast-paced, build-from-scratch environment.

Key Responsibilities

Sales Leadership & Revenue Growth

Develop and execute a comprehensive sales strategy to drive subscriber growth and revenue across all segments (MDU, residential, SMB, enterprise).

Build, lead, and scale a high-performing sales organization (inside sales, field sales, channel partners).

Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment.

Identify and close strategic partnerships (MDU owners, developers, municipalities, channel partners).

Marketing Strategy & Demand Generation

Own and execute integrated marketing strategies including digital, field marketing, brand, and community engagement.

Drive demand generation campaigns to support new market launches and network expansions.

Oversee customer acquisition funnels, CAC optimization, and lead conversion metrics.

Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets.

Go-To-Market & Product Alignment

Partner with operations, network, and product teams to align market launches with sales and marketing plans.

Develop pricing, packaging, and promotional strategies based on competitive and market insights.

Support new market entry strategies, including pre-launch and launch campaigns.

Operational Leadership

Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms.

Manage budgets across sales and marketing functions with a focus on ROI and efficient growth.

Provide regular reporting and insights to executive leadership and investors.

Customer & Market Insight

Leverage market data, competitive intelligence, and customer feedback to refine strategy.

Champion customer experience across the lifecycle, from acquisition through retention.

Qualifications

8-12+ years of experience in sales and/or marketing leadership within telecommunications, ISP, fiber, or related technology sectors.

Proven track record of driving revenue growth in a high-growth or startup environment.

Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers.

Strong leadership experience building and managing sales and marketing teams.

Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.

Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

Data-driven mindset with strong analytical and forecasting capabilities.

Excellent communication, leadership, and cross-functional collaboration skills.

Preferred Qualifications

Experience in fiber overbuilds, greenfield market launches, or rapid network expansion.

Background in MDU/bulk agreements, municipal partnerships, or channel sales.

MBA or relevant advanced degree (preferred but not required).

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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