Sales & Events Manager – Boutique Hotels

Reverie Boutique Collection | The Uncommoner Hotel + Freebird Motor Lodge
West Yarmouth, Cape Cod, MA
Full-Time | Year-Round | In-Person

Help Build the Sales Story Behind Two Distinctive Cape Cod Hotels

Reverie Boutique Collection is looking for a personable, organized and sales-minded Sales & Events Manager to join our year-round team in West Yarmouth.

This role will oversee the sales process for The Uncommoner Hotel and Freebird Motor Lodge, with a focus on weddings, social events, group room blocks, corporate and group stays, private events, and food & beverage opportunities.

We already generate a healthy flow of inquiries.

Your first responsibility will be to make sure those opportunities are handled exceptionally well—from the first phone call or email through the property tour, proposal, follow-up and signed agreement.

But we don’t want to stop there.

We’re looking for someone who can also help us grow beyond inbound business by developing relationships, finding new accounts, creating partnerships and introducing our hotels to people and organizations that haven’t discovered us yet.

This is a great opportunity for someone with hospitality, wedding, catering, event or hotel sales experience who is ready to take ownership of the sales function for two growing boutique properties.

The Properties

The Uncommoner Hotel is a newly reimagined boutique hotel in West Yarmouth with distinctive accommodations, indoor and outdoor pools, food & beverage concepts, gathering spaces, and opportunities for weddings, celebrations and private events.

Freebird Motor Lodge is a retro-inspired Cape Cod motor lodge built around freedom, nostalgia, music and laid-back hospitality.

Both are part of Reverie Boutique Collection, our growing collection of independent hospitality concepts.

What You’ll Do

Turn Inquiries Into Bookings

A major part of this position is making the most of the opportunities already coming through our doors.

You’ll:

• Respond promptly to wedding, event and group inquiries
• Qualify leads and understand what each client is looking for
• Conduct engaging property tours
• Prepare proposals and pricing
• Follow up consistently with prospective clients
• Negotiate and prepare agreements
• Move tentative business toward signed contracts and deposits
• Manage wedding and group room blocks
• Identify opportunities to add guestrooms, food & beverage and additional events to existing bookings
• Maintain relationships with booked clients throughout the sales process

We’re looking for someone who understands that great sales often comes down to responsiveness, personality, follow-up and making it easy for the client to say yes.

Weddings & Events

The Uncommoner offers a significant opportunity to grow our wedding and social event business.

You’ll sell opportunities including:

• Weddings
• Wedding weekends
• Welcome parties
• Rehearsal dinners
• Farewell brunches
• Wedding room blocks
• Micro-weddings
• Engagement celebrations
• Birthdays and milestone events
• Family reunions
• Private dinners and parties
• Corporate gatherings and retreats

Rather than thinking about a wedding as a single event, we want you thinking about the entire weekend—rooms, welcome drinks, rehearsal dinner, wedding, after-party and farewell brunch.

Groups & Hotel Sales

You’ll also manage and develop group opportunities for both The Uncommoner and Freebird, including:

• Corporate groups
• Retreats and off-sites
• Associations and organizations
• Sports groups
• Reunions
• Tour and leisure groups
• Wedding room blocks
• Local corporate accounts
• Special-interest groups

You’ll work with hotel leadership to make sure we’re accepting the right business at the right rates while helping fill dates and periods where we have additional availability.

Grow Our Business

While we already receive inbound leads, an important part of this role is helping us create new sources of business.

You don’t need to arrive with a giant book of accounts.

You do need to be curious, outgoing and willing to build relationships.

That might mean:

• Introducing the hotels to local businesses
• Building relationships with wedding planners
• Developing relationships with photographers, florists, entertainment companies and other wedding vendors
• Connecting with companies and organizations throughout Cape Cod and Southeastern Massachusetts
• Developing referral relationships with local attractions and businesses
• Attending networking and community events
• Participating in wedding showcases and industry events
• Reaching out to past guests and clients
• Prospecting companies that could use the hotels for retreats or group stays
• Finding creative ways to generate business during midweek and shoulder-season periods

We’re not looking for someone to spend every day cold calling from a spreadsheet.

We’re looking for someone who naturally sees opportunities and enjoys turning relationships into business.

Food & Beverage Sales

Our food & beverage spaces create opportunities beyond guestrooms.

You’ll work closely with our operations and F&B teams to identify opportunities for:

• Private dining
• Cocktail receptions
• Welcome parties
• Rehearsal dinners
• Brunches
• Corporate events
• Holiday parties
• Celebrations and social gatherings

A great salesperson in this position will constantly be asking:

“What else can we do for this guest?”

Sales Administration & Organization

You’ll maintain an organized sales pipeline and make sure opportunities don’t fall through the cracks.

Responsibilities include:

• Maintaining lead and client information
• Tracking inquiries, proposals and bookings
• Following up on outstanding opportunities
• Preparing contracts and agreements
• Coordinating room blocks
• Communicating booking details to operations
• Tracking sales activity and conversion
• Maintaining relationships with past clients
• Reporting sales pipeline and upcoming opportunities to management

Who We’re Looking For

We’d love to meet candidates with experience in:

• Hotel sales
• Wedding venue sales
• Catering sales
• Event sales
• Hospitality sales
• Event planning with a strong sales component

Hotel experience is helpful, but we’re more interested in finding the right salesperson and hospitality personality than checking every traditional hotel-industry box.

The ideal candidate is:

• Warm and confident with clients
• Highly responsive
• Organized and detail-oriented
• Comfortable conducting property tours
• Comfortable discussing pricing and asking for the business
• Excellent at following up
• Able to manage multiple leads simultaneously
• Comfortable working independently
• Excited about weddings, events and hospitality
• Interested in developing new relationships and business
• Familiar with Cape Cod and the surrounding market, or eager to learn it
• Comfortable working in a growing independent hospitality company

Experience with hotel PMS, CRM, catering or event management systems is a plus.

What Success Looks Like

You’ll be successful when:

• Inquiries receive fast, professional responses
• More qualified inquiries turn into booked business
• Wedding and event revenue grows
• Group room nights increase
• Clients have an excellent experience during the sales process
• We generate more revenue from each opportunity across rooms, events and F&B
• New referral and business relationships begin producing leads
• We build stronger midweek and shoulder-season demand
• Past clients return and refer new business

Compensation

$65,000–$80,000 annually, based on experience, plus performance incentives.

We believe great salespeople should benefit when they help grow the business. The position includes opportunities for additional compensation tied to sales performance and revenue growth.

Schedule

This is a full-time, year-round, in-person position based in West Yarmouth, Massachusetts.

The hospitality business sometimes happens outside traditional office hours, so occasional evenings and weekends will be required for property tours, client events, weddings, networking and industry events.

Why Reverie?

This is an opportunity to join a growing independent hospitality company at an exciting stage.

You’ll have an established stream of opportunities to work with from day one, while also having the freedom to help us develop new markets, relationships and ideas.

And because we’re independent, good ideas don’t have to travel through ten layers of corporate approval.

If you’re someone who enjoys hospitality, connecting with people and the satisfaction of turning an inquiry into a great event or hotel stay, we’d like to hear from you.

Please apply with your resume and a brief introduction telling us about your hospitality, wedding, event or sales experience.

Reverie Boutique Collection is an equal opportunity employer.