Director of Sales and Marketing

Director of Sales & Marketing

Location: Greater Sacramento Area

Position Type: Full-Time | On-Site

Relocation: Open to relocation candidates; potential relocation assistance available

Overview

A well-established, upscale full-service hotel in the Greater Sacramento Area is seeking a strategic and hands-on Director of Sales & Marketing to lead all revenue-driving initiatives and oversee a high-performing Sales & Catering team.

This is a high-impact leadership role for a proven hospitality sales executive who excels at building market share, driving group and transient revenue, and developing strong community and client relationships.

Compensation

• Competitive base salary
• Quarterly incentive bonus program tied to performance
• Comprehensive benefits package
• Relocation assistance available for qualified candidates

Key Responsibilities

Sales & Revenue Strategy

• Develop and execute comprehensive sales and marketing strategies across all market segments.
• Proactively solicit, develop, and manage key accounts to drive new and repeat business.
• Lead digital marketing initiatives, website optimization, and advertising strategy.
• Partner with Food & Beverage leadership to maximize banquet and outlet revenue.
• Increase hotel visibility through community engagement, industry associations, and trade shows.
• Lead annual budgeting, forecasting, and strategic revenue planning.
• Ensure timely, accurate reporting and compliance.

Team Leadership & Operational Excellence

• Recruit, mentor, and develop Sales & Catering team members to exceed revenue targets.
• Negotiate group and event contracts within established parameters.
• Monitor competitive positioning, pricing strategies, and service standards.
• Collaborate cross-functionally to ensure exceptional guest experiences.
• Oversee departmental hiring, performance management, and payroll/expense controls.

Ideal Background

• 5+ years as a Senior Sales Manager or 3+ years as a Director of Sales in a full-service hotel environment.
• Experience with properties of 200+ guestrooms and 10,000+ sq. ft. of meeting space.
• Strong supervisory and team development experience.
• Upscale or Four-Star/Four-Diamond background preferred.
• Bachelor’s degree in Hospitality Management or related field preferred.
• Sacramento market familiarity is a plus, but not required.
• Strong financial acumen, forecasting capability, and analytical skills.
• Exceptional leadership, communication, and organizational skills.

Why This Opportunity

• Senior leadership role with meaningful revenue ownership.
• Established property with strong brand recognition.
• Supportive ownership and operational infrastructure.
• Open to out-of-market candidates with relocation support.
• Competitive base salary plus quarterly performance incentives.
• Robust benefits including health coverage, retirement plan with employer match, paid time off, travel benefits, and professional development programs.