Director of Product Marketing

Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We’re hiring a Director of Product Marketing to lead the Product Marketing team while staying hands-on, owning positioning, launches, competitive strategy, and enterprise-ready GTM execution.

What you’ll do

• Own category-leading positioning & messaging that resonates & converts with decision makers in the upper mid-market/enterprise.

• Collaborate with the wider Kadence teams on product launches and related messaging end-to-end

• Lead competitive strategy: intel, battlecards, win themes, deal debriefs, and sales plays.

• Expand Sales & CX enablement (pitch/demo narrative, ROI stories, objection handling, training) and build content based on real customer insights.

• Partner deeply with Engineering, CX, and Leadership to influence the product roadmap and align on execution.

• Collaborate with PR/Comms, analysts, and social/content to amplify POV, launches, and customer proof.

Qualifications

• 6–10+ years in B2B SaaS marketing with 3+ years in Product Marketing, including ownership of positioning, messaging, launches, and enablement.

• Proven success marketing to upper mid-market / enterprise buyers (multi-stakeholder deals, longer cycles, procurement/security/IT considerations).

• Demonstrated competitive, category-leader mindset: you’ve built competitive intel, battlecards, uncovered win/loss themes, and improved win rates in head-to-head deals.

• Strong cross-functional collaboration with Product + Engineering, Sales, CX/CS, and Executive Leadership; able to influence without heavy process or authority.

• Exceptional communication: crisp storytelling, strong executive presence, and high-quality writing for internal enablement and external narratives.

• Metrics-driven operator: can define success metrics (pipeline influence, conversion, win rate, adoption/activation, retention/expansion) and iterate based on results.

Preferred

• Experience in workplace tech (space/desk/room booking, workplace ops, IT/CRE/Facilities/HR tech) or adjacent enterprise SaaS categories.

• Experience partnering with or running Analyst Relations and PR/Comms motions (briefings, narratives, launch coverage).

• Experience collaborating closely with Social Media/Content to turn product POV and launches into consistent market visibility.