This job is posted on behalf of K44 Consulting LLC by Top Echelon.
Our client, a major international wholesaler/manufacture in the Building Materials Industry is adding a Director of Product Marketing position to their team.
The primary focus of this role will be Product Marketing and Innovation. The Director will work closely with Sales, Engineering, and Operations to identify market opportunities, help steer the innovation pipeline, and successfully bring new products from concept through commercialization.
This role requires a commercially minded, hands-on leader who can balance product strategy and innovation with oversight of brand, digital marketing, packaging, sales enablement, and other marketing functions.
MUST have experience bringing a building material physical product from concept through commercial launch.
Required Overnight Travel: 20%
**Note, this is a 100% in office position, in Edison, when not traveling
Key Responsibilities:
Product Marketing Innovation
- Identify unmet customer needs, market trends, competitive gaps, and opportunities for new products.
- Help develop and prioritize the company's innovation and new product pipeline.
- Lead cross-functional commercialization of new products from concept through launch and customer adoption.
- Maintain a strong understanding of competitive products, technologies, pricing, and market trends.
Marketing Leadership
- Lead, develop, and mentor the Brand Manager, Digital Marketing Manager and Product Engineer.
- Establish the overall marketing strategy, priorities, annual plan, and budget.
- Provide strategic direction for brand positioning, packaging, creative development, digital marketing, website, social media, and marketing communications.
- Ensure the company's brand and product messaging are consistent and differentiated across all customer touchpoints.
- Manage outside agencies and marketing partners as needed.
Sales Channel Support
- Partner closely with Sales to develop tools and programs that drive product adoption and revenue growth.
- Develop product positioning, presentations, competitive comparisons, training materials, samples, displays, and other sales enablement tools.
Essential Qualifications:
- Bachelor’s degree in Marketing, Business or related field preferred.
- 6+ years building materials product marketing experience.
- 5+ years progressive marketing experience.
- Demonstrated experience bringing physical products from concept through commercial launch.
- 4+ years experience developing and leading a team.
Benefits:
- Generous base salary plus yearly bonus potential
- Medical/Vision/ Dental insurance
- Holiday Paid Personal Time Off (PTO)
- 401k with match
- Company-Paid Life Insurance
- Plus More!
K44 Consulting LLC is the leading recruiting firm for many building materials, building products and construction companies. All our positions are direct hire full time opportunities, no temp-perm or contract jobs.
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