Director of Pricing & Promotions

Director of Pricing & Promotions

300 N. Greene Street Greensboro, North Carolina, United States Date posted 10/5/2026

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Responsibilities

The Fresh Market & You:

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We're looking for a new team member who strives for excellence and brings positive energy, commitment, and a "can-do" attitude to work every day.We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

• Team member discount up to 40%
• Health, Dental & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members.
• Personal time off and additional time off purchase plans available
• And much more!

About the Position:

The Fresh Market currently has an opening for a Director of Pricing and Promotions in our Store Support Center, located in Greensboro, NC. This role provides enterprise-level leadership for pricing and promotional strategy and is responsible for ensuring pricing and promotional decisions reinforce our brand promise, drive profitable growth, and deliver strong, clear value for guests.

The Director will lead the development of pricing and promotions capabilities, including strategy, processes, tools, and governance. This role works cross-functionally with Merchandising, Marketing, eCommerce, Finance, Operations, Technology, and Cencosud (our parent company) to ensure pricing and promotional strategies are customer-centric, competitive, and consistently executed.

What You''ll Do:

Pricing & Promotional Strategy

• Develop and lead enterprise pricing and promotional strategies that balance guest value perception with sales and profitability goals.
• Establish clear pricing architecture, promotional frameworks, and value strategies across categories and channels.
• Define the role of promotions (e.g., Daily Deals, seasonal offers, category sales) in driving traffic, trial, and repeat purchases.
• Monitor competitive pricing and promotional activity and adjust strategies to maintain relevance and differentiation.

Capability, Process & Tool Development

• Support the build-out of scalable pricing and promotions capabilities, including data, analytics, decision frameworks, and governance.
• Partner with Merchandising, Technology, and Cencosud to identify, implement, and optimize pricing and promotional tools and systems.
• Define and implement pricing and promotional processes (e.g., price changes, promotion planning, markdowns, post-event analysis).
• Establish reporting and performance dashboards to evaluate pricing and promotional effectiveness.

Cross-Functional Collaboration

• Partner closely with Merchandising teams to ensure pricing and promotions support category strategies, product launches, and Own Brand objectives.
• Collaborate with Marketing and eCommerce to ensure pricing and value messaging is clear, consistent, and compelling across guest touchpoints.
• Work with Operations to ensure pricing and promotional strategies are executable and consistently delivered at store level.
• Align plans with margin targets, weigh investment trade-offs, and assess financial impacts of pricing and promotional decisions.

Performance Management & Optimization

• Analyze pricing elasticity, promotional ROI, and guest response to continuously refine strategies.
• Lead post-promotion and test-and-learn analysis to improve future decision-making.
• Identify opportunities to simplify pricing, sharpen value perception, and reduce complexity for both guests and store teams.

Leadership & Team Development

• Hire, coach, and develop a high-performing pricing and promotions team.
• Set clear performance expectations and foster a culture of accountability, insight-driven decision-making, and continuous improvement.
• Serve as a pricing and promotions thought leader and internal consultant across the organization.

Culture & Brand Stewardship

• Act as a brand steward, ensuring pricing and promotions reinforce The Fresh Market's positioning.
• Set a positive example aligned with company values, collaboration, and innovation.

Qualifications:

At a minimum, what you'll need:

• Bachelor's degree or equivalent experience; advanced degree a plus.
• 7-10+ years of experience in pricing, promotions, merchandising, category management, or commercial strategy, ideally within retail or consumer industries.
• Demonstrated success leading pricing and promotional strategy at scale.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Experience building or enhancing pricing and promotional processes, tools, or capabilities.
• Proven leadership skills with experience managing and developing teams.
• Excellent communication and influence skills across cross-functional partners.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable operating in a fast-paced, evolving environment.

Preferred Qualifications:

• Experience with pricing analytics, elasticity modeling, or promotional optimization tools.
• Familiarity with syndicated data sources (e.g., Nielsen, IRI/Circana).
• Experience working with retail pricing systems and promotional planning tools.
• Background in multi-channel or omnichannel retail environments.

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer:

Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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