Director of Personal Training

Anytime Fitness

Minneapolis, MN

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JOB DETAILS

SKILLS

Cadence, Coaching, Customer Experience, Fitness, Leadership, Mentoring, Metrics, Onboarding, Organizational Skills, Performance Metrics, Performance Tuning/Optimization, Program Evaluation, Revenue Growth, Sales, Scorecarding, Team Building, Training/Teaching, Travel Industry, Willing to Travel

LOCATION

Minneapolis, MN

POSTED

3 days ago

Director of Personal Training

Multiple Anytime Fitness Locations | Multi-Unit Leadership Role
Position Overview

We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.

This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.
Key Responsibilities

Revenue & Performance

Own personal training revenue, penetration, and retention across all 19 locations
Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding
Track and improve KPIs such as:
- PT attach rate at POS
- Sessions per member
- Trainer utilization
- Monthly recurring PT revenue
- PT retention & attrition
Identify under performing clubs and implement targeted improvement plans

Leadership & Team Development

Recruit, onboard, and develop high-performing personal trainers
Coach and mentor Club Managers and Head Trainers on PT leadership
Build a trainer career pathway (Level 1 Senior Lead Head Trainer)
Drive accountability through weekly scorecards, reviews, and coaching cadence

Systems & Process

Standardize PT delivery across all locations (programming, assessments, client experience)
Ensure consistent execution of:
- Fitness consultations
- Goal reviews
- Re-ups and long-term commitments
- Client success tracking
Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency

Culture & Client Experience

Build a high-energy, professional, results-driven PT culture
Ensure trainers deliver an exceptional and consistent member experience
Reinforce brand standards, professionalism, and community engagement

Qualifications & Experience

5+ years of experience in personal training leadership, preferably multi-unit
Proven track record of growing PT revenue and penetration
Experience leading and developing managers and trainers
Strong understanding of sales, coaching, and performance metrics
Highly organized, data-driven, and systems-oriented
Comfortable traveling between locations as needed
Must be able to travel. Company vehicle provided

What Success Looks Like (First 12 Months)

Measurable increase in PT revenue and penetration across the portfolio
Clear PT systems implemented and executed consistently
Strong bench of developed Head Trainers and PT leaders
Improved trainer retention and utilization
Predictable, scalable PT performance month over month

Compensation & Benefits

Competitive base salary
Performance-based bonus tied to PT revenue and KPIs
Health and wellness benefits
401K, Paid Time Off
Career growth within a fast-growing multi-unit organization

Why Join Us?

Large, established Anytime Fitness portfolio with strong infrastructure
Leadership team that values data, accountability, and culture
Opportunity to build and own a PT platform at scale
Real autonomy and impact-not a single-club ceiling

"We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability"

Director of Personal Training

Anytime Fitness

Minneapolis, MN

About the Company

Anytime Fitness

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