Director of Performance Marketing

Posting Details

Position Information

Classification Title Public Communication Specialist I Working Title Director of Performance Marketing Position Type EPS Position Number 001119 Full/Part Time Full-time School/Department Information

The Office of Strategic Communications bears primary responsibility for maintaining and safeguarding the university's public image through strategic marketing practices, public relations, media relations, news services, publications, executive messaging and crisis/emergency communications. The staff establishes standards for articulating the University's mission, vision, core values, strategic goals and visual identity, for promoting the University's performances and events and the accomplishments of its students, alumni, and faculty and staff to external audiences that include potential students and parents, alumni, supporters, and the general public. Additional departmental responsibilities include maintaining all of the University's external communications, including the website, social media, and print publications, and ensuring that all communications adhere to branding guidelines, standards of writing style, and institutional messaging. With a primary focus on external communications, the Office of Strategic Communications also offers expertise, insight and strategic planning to the Chancellor and other senior-level administrators on communications issues and events within the campus community.

Primary Description of Work

The Director of Performance Marketing leads the strategy, planning, execution, and evaluation of integrated marketing for the university's annual performance season, UNCSA Presents. The director builds audiences and supports ticket-sales and revenue goals by aligning paid media, email marketing, web, social media, creative, print collateral, ticketing, patron communications, and marketing technology. The position works closely with the five arts schools at UNCSA, the Box Office, Advancement, Creative Services, Marketing Systems, and digital and communications teams to deliver cohesive, measurable campaigns for more than 100 performances each year across multiple venues.

Work Schedule and hours

Monday-Friday, 8:00 a.m.-5:00 p.m.; occasional nights and weekends

Description of Responsibilities and Duties

Performance Marketing Strategy and Leadership 30%

• Lead integrated marketing strategy for more than 100 annual performances, aligning audience, brand, ticket-sales, revenue, and engagement goals.
• Lead the complex, multi-phase annual marketing campaign for The Nutcracker, coordinating early and general ticket on-sales, audience development, school-group and patron communications, sponsorship recognition, venue-specific information, and integrated storytelling across the Schools of Dance, Music, and Design and Production and the UNCSA Symphony Orchestra.
• Develop annual strategies, priorities, audience plans, channel plans, budgets, promotional calendars, and success measures for the performance portfolio.
• Develop the season narrative and subscription, package, Arts Card, single-ticket, acquisition, and retention strategies using information from the conservatories and Box Office.
• Lead performance-planning meetings that define objectives, audiences, offers, timing, messages, assets, channel roles, approvals, and measures of success.
• Provide performance-marketing counsel to university leaders and campus partners and recommend priorities based on audience needs, sales patterns, capacity, and institutional goals.
• Provide functional leadership, coaching, and priority-setting for the Marketing Systems Coordinator in coordination with the Recruitment Marketing Director.

Integrated Campaign Planning and Execution 35%

• Plan, coordinate, and evaluate multi-channel campaigns across paid media, email, web, social media, creative, print, ticketing, patron communications, and grassroots partnerships.
• Direct paid-media strategy and investment across digital, social, search, radio, print, streaming, and other appropriate channels; manage agency and media-partner planning, trafficking, optimization, and reporting.
• Manage the annual performance email calendar, including season announcements, subscriptions, on-sales, event promotions, and pre-show and post-show communications.
• Develop campaign briefs, messaging, copy, and creative direction; coordinate asset development and review with Creative Services, Digital Experience and Engagement, Communications, vendors, and campus partners.
• Coordinate performance information, calendars, listings, landing pages, promotional content, and campaign assets, ensuring that changes and approvals are communicated quickly and accurately.
• Plan and coordinate performance photography and videography in coordination with the Creative Services Director, and direct mail, performance brochures, print collateral, and other campaign production needs.
• Maintain campaign and performance archives, including approved messages, creative assets, reports, calendars, and reusable materials.

Audience Sales Budget and Campaign Analysis 20%

• Analyze ticket sales, audience behavior, inventory, revenue, campaign performance, email engagement, paid-media results, and return on investment to guide strategy and spending.
• Use CRM, ticketing, email, web analytics, and paid-media platforms to segment audiences, improve targeting, test acquisition and retention approaches, and strengthen the patron journey.
• Monitor sales throughout the season and recommend adjustments to offers, messages, timing, channels, audience targeting, and media investment.
• Develop and manage performance-marketing budgets, forecasts, media plans, estimates, commitments, invoices, and vendor expenses in coordination with the division's business manager.
• Prepare recurring and post-campaign reports on sales, revenue, attendance, campaign effectiveness, and return on investment, and use findings to shape future plans.
• Research industry practices, audience trends, and marketing technology and recommend changes that improve effectiveness, efficiency, or measurement.

Cross Departmental Coordination and Patron Experience 10%

• Serve as the primary Strategic Communications marketing contact for the Box Office and coordinate performance marketing with conservatories, Advancement, Creative Services, Communications, Digital Experience and Engagement, and external partners.
• Establish clear processes for collecting performance details, approving information, launching campaigns, managing changes, and resolving time-sensitive patron communications.
• Coordinate ticketing promotions, campus ticket holds, performance updates, cancellations, venue communications, and patron-experience information with the Box Office and responsible campus partners.
• Partner with campus stakeholders to develop audience-focused messages and promotional plans while maintaining institutional brand standards and campaign priorities.

Selected Institutional Marketing Initiatives 5%

• Provide focused marketing strategy or campaign support for a limited number of priority institutional initiatives, such as Homecoming, Days of Giving, Kenan Institute events, or other assignments designated by the Vice Chancellor.
• Define the scope, audience, objectives, budget, channels, deliverables, and measures of success for assigned initiatives and balance the work against performance-marketing priorities and available capacity.

Minimum Qualifications

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Qualifications

• Demonstrated expertise in writing, editing, and adapting audience-focused marketing copy for email, websites, social media, brochures, advertising, and other print and digital channels.
• Three or more years of relevant marketing, communications, audience development, arts administration, or related experience.
• Experience with performing arts or event marketing, ticketing, subscriptions, patron communications, paid media, email marketing, and campaign analysis.
• Experience with CRM, ticketing, email, analytics, advertising, content management, and project management platforms such as Spektrix, Dotdigital, Google Analytics, Google Ads, Meta Ads, and ClickUp.
• Experience managing complex, deadline-driven marketing projects and collaborative content workflows-from development and review through approval and delivery-using project-management platforms such as ClickUp or similar tools.
• Demonstrated interest in and knowledge of the performing arts, along with an awareness of cultural, audience, media, and consumer trends that can inform relevant and effective marketing strategies.
• Experience supervising, coaching, or providing functional leadership to staff, contractors, agencies, or cross-functional teams.
• Experience working in higher education, the arts, or another complex service organization.

Terms of Employment P1 PrsnlLv EHRA 17.33 12 Month Knowledge, Skills and Abilities

Strategic marketing. Ability to translate institutional, audience, and revenue goals into integrated marketing strategies, campaign plans, channel roles, budgets, and measures of success.

Performance and event marketing. Knowledge of subscription, package, single-ticket, acquisition, retention, patron-communication, and on-sale strategies for a high-volume performance or event portfolio.

Digital and paid media. Knowledge of paid search, paid social, display, streaming, radio, print, email, web, social media, marketing technology, campaign optimization, and current audience-development practices.

Analysis and financial management. Ability to interpret sales, audience, inventory, campaign, and budget data; identify trends and tradeoffs; forecast needs; and recommend timely adjustments.

Leadership and collaboration. Ability to set direction, establish priorities, coach others, coordinate work across functional teams, manage partners and vendors, understand institutional and stakeholder expectations, and influence outcomes without relying solely on formal authority.

Communication. Ability to present strategies and results clearly, facilitate productive planning, write and edit marketing content, and maintain effective relationships with a wide range of campus and external partners.

Campaign and project management. Ability to lead multiple concurrent campaigns with complex schedules, dependencies, approvals, budgets, deliverables, and changing priorities from planning through evaluation.

Responsible use of artificial intelligence. Ability to evaluate and use approved generative-AI and AI-enabled tools responsibly for research, ideation, drafting, adaptation, audience analysis, workflow efficiency, and campaign optimization; verify outputs; protect confidential information and intellectual property; and preserve human creative direction and original artistic work.

Special Conditions for Eligibility

Posting Detail Information

Posting Number Open Date 10/29/2026 Close Date Open Until Filled Yes Salary Range Commensurate with Education and Experience Recruitment Range, if applicable Special Instructions to Applicants

This is an Exempt Professional Staff (EPS) position. The application must be completed in full detail (including work history) for your qualifications to be considered. Failure to complete the application process as required by state regulations will result in your application being rejected for the vacancy, and you will not be considered for the position. The UNCSA participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Final candidates are subject to criminal background checks.

The University of North Carolina School of the Arts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination, harassment, or retaliation based on race, religion, color, national origin, ethnicity, sex, pregnancy, gender identity or expression, sexual orientation, age, political affiliation, National Guard or veteran status, genetic information, or disability.

EEO Contact Information

Applicants needing assistance with the application process are asked to contact: suttonar@uncsa.edu

Supplemental Questions

Required fields are indicated with an asterisk (*).

• How did you learn about this employment opportunity?
• UNCSA Website
• Agency Referral
• Print Advertisement (Newspaper / Periodical)
• Social Media (LinkedIn, Twitter, Facebook, Other)
• Online Job Board
• Other

Documents Needed To Apply

Required Documents

• Resume
• Cover Letter

Optional Documents