The Director of Marketing - Undergraduate Admissions isresponsible for helping Seattle University to drive excellent undergraduateenrollment results through strategic planning execution and assessment ofintegrated marketing and communications efforts that drive undergraduatestudent recruitment application growth yield and enrollment at SeattleUniversity. Positioned at the intersection of Undergraduate Admissions and Marketing and Communications this role ensures the cohesivedevelopment and delivery of messaging across all stages of the prospectivestudent lifecycle from initial inquiry to matriculation.The Director manages communication and content strategiesacross multiple platforms including print web email text and digital media.Key ResponsibilitiesIn collaboration with Marcom and Admissions oversee planning production and distribution of all undergraduate admissions print materials including viewbooks postcards brochures and yield communications.Lead and execute the full lifecycle of prospective student email and text campaigns through Slate Deliver from inquiry to matriculation including search application admission and anti-melt campaigns maintaining a consistent university voice and brand.Maintain close communication with the undergraduate enrollment recruitment teams first-year transfer international to understand the unique needs of each population.Serve as content manager for the undergraduate admissions website facilitating updates audits and user experience improvements in collaboration with the university web team.Collaborate with Marcom and external vendors to support digital advertising paid search and social media campaigns virtual tours and video projects.In coordination with the Undergraduate Admissions Slate Captain to build and manage student admissions Slate portals ensuring a personalized and consistent user experience.Work in partnership with offices across campus e.g. Student Financial Services academic departments International Student Center Athletics to plan and deliver integrated messaging to prospective students.Coordinate internal messaging calendars and ensure consistent voice tone and branding across all platforms.Ensure the recruitment team utilizes accurate brand guidelines.Provide strategic insight and tactical support for signature recruitment events and invite campaigns.Contribute to marketing budget planning conversations and provide guidance on strategic resource allocation for maximum impact. This includes oversight and management of budget allocations for projects and adjusting strategies to ensure projects remain within budget.Required Technical Skills and CompetenciesExperience working within CRM systems to execute communication plans.Knowledge of automated marketing workflows dynamic content conditional logic and data segmentationExperience building and editing student-facing portals within Slate.Proficiency in web content management systems Terminal4 experience preferred.Demonstrated conversion success in managing multi-channel communication campaigns including print web text and email.Excellent project management skills and ability to balance multiple priorities under tight deadlines.Strong writing editing and content strategy skills with a keen eye for detail and consistency.Collaborative mindset with a demonstrated ability to work in a fast-paced across departments and with external vendors in a fast-paced environment.