Highlights
Our Client currently serves four markets where brine is a cost, a constraint, or a stranded resource: oil and gas produced water (Permian Basin first), mining and minerals, industrial and semiconductor water, and data centers. Marketing's job here is concrete: turn a technically complex, category-creating technology into qualified pipeline with operators, mine owners, industrial water buyers, and data center developers.
Numbers & Facts
| Location | Tyler, TX |
| Job Type | Full-time, Employee |
| Industry | Staffing/Employment Agencies |
| Salary | $140,000–$200,000 Per Year |
| Year Founded | 1996 |
| Headquarters | Tyler, Texas, US |
| Website | https://www.narecruiting.net/ |
Description
American Recruiting and Consulting has been asked to assist our International client in sourcing for a Newposition within their US operations—a Director of Marketing. This opportunity will be located in either Houston or Dallas, Texas as our client has offices in each city.
The description below is directly from our client’s Chief Commercial Officer to whom this role will report. Their CCO and I have worked together several times over the years. After reviewing their description, and if you are interested in learning more, send a copy of your resume to: bob.turner@narecruiting.net and send your resume as a word.doc and NOT as a pdf. When we have your resume, we will set up a time for an initial conversation and you will be told their location and “who” our client is. You can then check them out for yourself and see if you remain interested in moving forward.
If you do remain interested, we will have another conversation to finalize what is required in order to be submitted for consideration of this role and will also be told their interview process.
Presented by North American Recruiting and Consulting
Position: Director of Marketing
Location: Houston or Dallas Texas
Job Code: CRT01270
Client Overview:
Our International Client is a deep-tech water company commercializing a non-thermal, solvent-based, liquid-to-liquid platform for concentrating and desalinating hypersaline brines. Their process runs at ambient temperature, needs no air permit, and enhances existing evaporators rather than replacing them.
Our Client currently serves four markets where brine is a cost, a constraint, or a stranded resource: oil and gas produced water (Permian Basin first), mining and minerals, industrial and semiconductor water, and data centers. Their headquarters is in Houston, and they have another office in Dallas.
Summary of the Role:
The Director of Marketing owns Our Client’s marketing end to end: strategy, budget, and execution across conferences, digital, content, PR, market intelligence, and sales enablement. This is a builder role. You will set direction and personally execute much of it, directing agencies and contractors for PR, web, video, and design, and recommending future hires as the company scales.
You will report to the Chief Commercial Officer and work daily with business development leads across North America, industrial, and mining and minerals.
Marketing's job here is concrete: turn a technically complex, category-creating technology into qualified pipeline with operators, mine owners, industrial water buyers, and data center developers. Expect about 25 to 30% travel, concentrated around a 15-event conference calendar that is mostly Domestic with some European events.
Job Responsibilities
Responsibilities:
You will lead every part of how Our Client reaches its markets, from planning and budget through events, content, PR, digital, and the tools business development uses to win customers.
Strategy and Planning
• Own the annual marketing plan and budget; allocate spend by segment (oil and gas, mining and minerals, industrial, data centers) and phase it by month
• Build the KPI framework that links each program area to pipeline, and report results to leadership quarterly
• Maintain the ABX™ (Account-Based-Experience) message house and segment value propositions in step with engineering and business development
Events and Field Marketing
• Run the 15-event conference program: booth, sponsorship, speaking, and attendance plans per event
• Secure speaking slots and abstracts for executives and technical staff; manage logistics, booth materials, and post-event follow-up
Content, PR and Brand
• Direct white papers, case studies, video, and LinkedIn thought leadership, keeping every technical and quantitative claim traceable to approved source material
• Select and manage the PR agency; plan the press release calendar
• Own brand standards across web, collateral, presentations, and trade-show presence
Digital and Demand Generation
• Lead the website relaunch with the agency as client-side owner of copy, approvals, and sign-off; then run SEO and AI-search optimization
• Plan and optimize paid LinkedIn, search, and trade publication campaigns against cost-per-qualified-lead targets
• Run email nurture and account-based programs for priority target accounts
Sales Enablement and Intelligence
• Give business development the decks, one-pagers, case studies, and segment playbooks they need to sell
• Commission and synthesize market, regulatory, and competitive research; track the produced water and industrial discharge landscape
• Support investor and board materials with market narrative and proof points
Operations
• Administer the marketing stack (Monday.com, ZoomInfo, Mailchimp, AI tools) and use AI-assisted workflows to do more with a lean team
• Manage agencies and contractors to defined monthly deliverables; recommend future marketing hires as the company scales
Qualifications
Qualifications:
Required
• 8+ years of B2B marketing in water, energy, industrial, or climate technology, including 3+ years leading a function or program
• Proven ownership of a marketing budget of $500,000 or more, with results reported against defined KPIs
• Experience marketing a technical product to engineering-led buyers, such as operators, utilities, or industrial plant owners
• Hands-on command of events, content, PR agency management, paid digital, and website projects
• Clear, precise writing; comfort translating chemistry and process engineering into business value without overstating claims
• Bachelor's Degree in marketing, communications, engineering, or a related field
Preferred
• Background in water treatment, produced water, mining, or oil and gas services
• Category-creation experience at a venture-backed hardware or deep-tech company between Series A and C
• Account-Based Marketing and Sales enablement for long, multi-stakeholder sales cycles
• Working fluency with AI tools for content, research, and prospecting
• Familiarity with Texas and Federal water regulation (RRC, TCEQ, EPA)
• Experience marketing across North America and International Markets
About Company
Core Values
Founded in 1996, North American Recruiting & Consulting maintains a relationship-driven focus. Each of our clients is equally valued. We pay very close attention to detail and provide timely project turnarounds coupled with our proprietary search approach.
This powerful combination is what sets us apart from the “ordinary” executive search firm. We work swiftly and efficiently to stay above the cutting edge of competition.
As we work with our clients, we want to have them TRUST and DISCOVER.
TRUST a search consultant with the local knowledge and industry expertise to deliver effective solutions to each unique market. We get to know your industry and your operations, and - ideally - visit your various facilities to learn as much as possible about your business. We want to have an incisive understanding of your challenges, needs, and culture as we begin our sourcing for your human capital.
DISCOVER an executive search firm that is diligent, resourceful, flexible, and entrepreneurial. We bring intelligence, insight, and innovation to the search process, delivering real solutions to our clients’ most challenging talent problems.
As a boutique executive search firm, North American Recruiting & Consulting works with your executive leadership to build strong and effective communications to develop a properly targeted search process. We focus on creating and maintaining long-term business relationships with the top talent within these functions so that when conducting a search for an organization, we are able to bring together candidates and companies resulting in a mutual win.
One of the goals for North American Recruiting and Consulting is to discover “how” our expertise can help each of our clients. We are more than an executive search firm in that we want to know our clients and how we can bring value to their organization.
The package that North American Recruiting and Consulting provides includes our permanent placement search process but also, executive interim professionals, coaching, and training. This type of engagement capability brings a full package to our clients and provides us great insight into their business processes thus giving us first-hand knowledge of their needs.
Bob Turner, Ed.D.
Dr. Bob Turner brought a varied professional and educational background into the executive search business. With an undergraduate and masters degree in speech pathology, he has worked in public schools, hospital clinic settings and private practice.
His initial recruiting, entrepreneurial and consulting experiences were honed and whetted during these years. While developing his private practice in counseling and psychotherapy, he completed his masters in clinical psychology, providing him with excellent training in behavioral interviewing and analysis of personalities.
As Dr. Turner continued growing his practice, he also completed his doctoral degree. This degree had an equal emphasis in psychotherapy and marriage therapy with a minor in psychology, while the other emphasis was in human resources/organizational development & training with a minor in business. This academic background enabled him to expand his practice to include business consulting, while continuing his counseling practice. After some fifteen years in counseling, Dr. Turner then began to devote himself full time to his emerging recruiting and consulting business
His entrepreneurial spirit led to the successful deployment of North American Recruiting & Consulting, which continues growing. North American and its affiliates provide search and consulting excellence across industries and disciplines throughout the country.