Job Posting: Marketing Director (Door Controls USA + Automatic Door Store)
Job Type: Full-time | In-house
Brand Scope: Door Controls USA (DCU) + Automatic Door Store (ADS)
Reports to: Executive Leadership
Location: Ben Wheeler, TX
About the Role
Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership.
This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution.
What You’ll Own (Accountability)
Success in this role is measured by:
- Qualified demand generation and revenue contribution (as defined with leadership)
- Lead quality and Sales alignment (MQL/SQL definitions, routing, conversion improvement)
- Brand clarity and consistency across all channels and materials
- Digital performance and conversion (qualified traffic, conversion rate, CPA/CAC, ROAS)
- Marketing operations excellence (dashboards, reporting cadence, reliable tracking, process)
Key Responsibilities
Strategy, Planning & Leadership Alignment
- Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes.
- Define KPIs, establish baselines, and deliver consistent reporting to leadership.
- Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.
Demand Generation & Customer Acquisition
- Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.
- Improve funnel performance from awareness to conversion and repeat purchase.
- Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.
Brand, Messaging & Positioning
- Own messaging frameworks and ensure accurate, consistent brand execution across both brands.
- Maintain standards for product claims, technical accuracy, and value proposition clarity.
- Oversee branded collateral and ensure materials reflect current products and priorities.
Web, eCommerce & Digital Performance
- Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy.
- Oversee SEO/SEM and paid performance with focus on conversions and efficiency—not clicks alone.
- Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalid geos, attribution consistency).
Content & Campaign Leadership
- Direct content strategy to support product education, sales enablement, and customer acquisition.
- Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.
- Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.
Sales Enablement & Partner Support
- Ensure Sales has current tools (product sheets, decks, comparison guides, FAQs, templates, training assets).
- Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.
- Support distributors/partners with co-marketing assets and programs as needed.
Marketing Operations, Reporting & Tools
- Own dashboards and performance reporting; ensure campaign tracking and lead lifecycle reporting are reliable.
- Implement SOPs for launches, approvals, asset management, and vendor coordination.
- Deliver concise monthly performance summaries: what happened, why, and what changes next.
Budget, Vendors & Team Leadership
- Build and manage the marketing budget and vendor/agency relationships with clear deliverables and performance expectations.
- Lead, coach, and develop internal team members; define role clarity and execution rhythm.
Qualifications (Required)
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial.
- Demonstrated ability to build marketing plans tied to measurable business outcomes.
- Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.
- Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics.
- Proven leadership capability (people, vendors, cross-functional alignment).
Preferred Qualifications
- Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.
- Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution).
What We’re Looking For
- Business-first thinker who prioritizes impact over activity
- Strong operational discipline and follow-through
- Clear communicator who can set direction, align stakeholders, and report performance plainly
- Comfortable leading both strategy and execution in a fast-moving environment
Working Conditions
- Full-time, in-house position
- Occasional travel for trade shows, company events and customer/partner visits as needed