The Director of Marketing is responsible for overseeing GMi’s marketing efforts and company-sponsored events. This position must utilize skills including interpersonal skills, project management, goal setting, creative, analytical, and administrative support with the ability to work under pressure.
Skills/Qualifications:
- Strong knowledge of the AEC Industry & marketing fundamentals
- Outstanding communication skills, both written and verbal, with the ability to adapt to different communication styles
- Excellent skills in time management, organization, writing, proofreading, and editing
- Professional business presence and acumen
- Self-starter, high level of initiative, proven proactive thinker
- Commitment to customer service
- Highly detail-oriented
- Creative and innovative thinker
- Strong ability to multi-task with a results-oriented mindset
- Calm individual who can operate under pressure, deadlines, and the demands of a busy office environment
- Willingness to learn and work above and beyond
- High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, Adobe
Experience:
· Marketing: 3+ years of progressive marketing experience, preferably within commercial construction, architecture, engineering, or a related B2B professional services industry. Demonstrated experience in marketing strategy, brand management, and/or supervision of marketing personnel.
· Event Planning and/or Promotions: 3 years
· AEC industry experience strongly preferred
· BA or BS in Marketing or Business
Job Duties & Responsibilities:
Marketing & Communications – Assume responsibility for communications to current and future clients, as well as centers of influence. This will include:
· Lead GMi’s marketing strategy
o Supervise/oversee all Marketing department employees (if applicable)
o Direct the Executive Leadership team in regard to Marketing efforts and what is needed; say what we need to do.
o Develop, maintain, and monitor the effectiveness of GMi’s marketing strategy
- Create, build, and maintain brand recognition
o Final approval for external content and ultimately responsible for the quality.
o Assist the Corporate Director of People & Culture in developing the GMi Swag Store and ensure brand and quality are upheld.
o Ensure all branded products are innovative, fresh, and trending. We want to have the coolest swag out there.
o Your objective is for GMi to be recognized by everyone in our industry.
o Work with each local DPC to ensure Promo closets are stocked and a proper inventory is accurate. Ultimately responsible for this budget.
o Work with each DPC in compiling applications for awards and ensure all the branding, photos, and presentations meet our requirements.
- Develop, maximize & maintain industry/GMi connections.
o Office visits to General Contractors, Architects, and Engineers when necessary.
o Social Media & LinkedIn
o Take an active role in industry-specific organizations, including ASA, TEXO, etc.
o Assist in the Career Fairs for target universities
o Be involved in “The Business” and our people. There is no meeting you can’t attend, no boundary you cannot cross.
o Maintain and update the website so that is up to date with recent projects and accurate information at all times.
o Make recommendations to improve and keep fresh to not have to do a major overhaul every 5-10 years.
o Oversee all video and photography efforts and ensure we are meeting the quota – including management of the most economical solution.
o Manage LinkedIn and hit quotas for posts and followers set forth by leadership. Take the initiative for creative and innovative posts.
o Find new mediums to reach our objectives for brand recognition and implement them as you see fit.
- Event Planning & Management
o Spearhead and manage all Client Events, including trips, outings, open houses, industry events, GC events, and anything where customers and GMi will be present.
o Ensure we are setting the bar high and have the attention to detail that represents the professionalism and quality we put into our projects.
o Communicate efficiently to Leadership and monitor employee involvement
o Encourage all GMi employees to contribute to events and work with Leaders to assign duties.
o Assist any other department in company event planning. Christmas, PM retreat, anniversary parties, etc.
Accountability:
· The Director of Marketing is accountable to GMi’s Vice President of People and Culture.
Working Conditions and Physical Effort:
Work Environment
· Combination of general office setting.
Physical Demands
- Moderate physical activity. Requires handling of average-weight objects up to 25 pounds or standing and/or walking for more than four (4) hours per day.
Travel
· Travel to meet with clients & satellite offices.
Position Type/Expected Hours of Work
· This is an exempt full-time position. Days of work are Monday through Friday, from 8:00 am to 5:00 pm. Occasional evening and weekend work may be required as job duties demand.