Director of Marketing - Simply Biotech

TalentZok

San Diego, CA

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JOB DETAILS

SALARY

$140,000–$170,000 Per Year

SKILLS

Benchmarking, Best Practices, Billing, Biology, Biotech and Pharmaceutical, Blog, Budget Management, Budgeting, Business-to-Business (B2B) Marketing, Calendar Management, Campaigns, Communication Skills, Computer Workstations, Conferences, Content Development, Customer Relationship Management (CRM), Email Campaign, Email Marketing, Establish Priorities, Expense Tracking, Interpersonal Skills, Laboratory Automation, Lead Generation, Lead Management, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Media Campaigns, Metrics, Multitasking, Online Marketing, Operational Support, Organizational Skills, Partner Sales, Performance Metrics, Physical Demands, Product Marketing, Product Strategy, Product Support, Product/Service Launch, Project/Program Management, Purchasing/Procurement, Reporting Dashboards, Return on Investment (ROI), Sales, Sales Presentation, Sales Qualification, Scalable System Development, Science Software, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Team Player, Time Management, Trade Shows, Travel Industry, Web Site Monitoring, Webinar, Website Management, Willing to Travel, Work From Home

LOCATION

San Diego, CA

POSTED

14 days ago

Director of Marketing - Simply Biotech

OVERVIEW

Are you looking for a new career opportunity with an exciting biotech company?! Then we have got the right team for you! In this role, you are responsible for the duties listed below.

Immediate opening for a Director of Marketing supporting remote marketing operations who possesses:

6+ years of progressive B2B marketing experience, preferably in life sciences, lab automation, scientific software, or related technology sectors
Bachelor's degree required, with concentration in Marketing, Communications, Business, Life Sciences, or a related field preferred
Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media

Email resumes to

jgarcia@talentzok.com

or call 858.683.8070.

FULL DESCRIPTION:We are seeking a hands-on and strategic Director of Marketing to own and drive marketing activities for a growing laboratory automation and scientific software organization. This remote role will focus on lead generation, digital presence, campaign performance, content development, events, CRM/lead flow, and sales alignment. The ideal candidate will bring strong B2B marketing experience within life sciences or a related technical market, along with the ability to build processes from the ground up, develop measurable KPIs, and partner closely with sales and commercial leadership.

The selected candidate will be responsible for:

Owning and driving the marketing plan and calendar while aligning campaigns with commercial goals and broader marketing strategy
Building a scalable, data-driven marketing engine across web, social media, events, digital campaigns, and lead generation activities
Driving lead-generating activities across digital channels including website, SEO, paid search, paid and organic social, email marketing, and events
Managing the lead management process from campaign setup and tracking through scoring, qualification, and timely handoff of marketing-qualified leads to sales
Planning and executing tradeshows, conferences, webinars, partner events, and related promotional activities
Managing day-to-day marketing operations including campaign execution, social media activities, vendor coordination, and brand consistency
Creating and contributing to high-quality content for pharma, biotech, and advanced research audiences, including web copy, blogs, case stories, email campaigns, presentations, sales collateral, and social media content
Monitoring and optimizing web and digital presence, including website structure, landing pages, conversion paths, and SEO best practices
Implementing tracking and reporting for marketing activities, including analytics, CRM reports, ROI, funnel health, and campaign performance
Partnering closely with sales, product, strategy, and commercial stakeholders to refine messaging, prioritize campaigns, and align target accounts and buyer personas
Collaborating with broader marketing teams to leverage shared tools, best practices, and group-wide initiatives while representing the needs of the business
Supporting budget planning and management by tracking marketing spend, processing invoices, and ensuring activities remain within allocated budgets
Developing core KPIs, reviewing historical data, and building marketing performance benchmarks from the ground up
Supporting new product introduction, rebrand, product launch, application-based content, and scientific workflow messaging initiatives

The selected candidate will also possess:

Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field required
Master's degree in Marketing, Communications, Business, Life Sciences, or a related field preferred
6+ years of progressive B2B marketing experience, preferably in life sciences, lab automation, scientific software, or related technology sectors
Life sciences industry experience required, with an understanding of scientific workflows and technical audiences
Demonstrated track record of planning and executing integrated campaigns that generate high-quality, sales-ready leads and measurable pipeline impact
Strong hands-on experience with digital marketing, including website management, SEO/SEM, digital campaigns, and social media
Experience with content creation, including writing, campaign messaging, and an eye for design
Experience with CRM, marketing automation, analytics platforms, dashboards, and funnel metrics
Ability to work closely with sales to drive lead generation, lead flow, pipeline development, and campaign performance
Experience supporting new product introductions, rebrands, product launches, or application-based content development preferred
Strong communication and interpersonal skills with the ability to collaborate across commercial, product, marketing, and leadership teams
Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders in a matrixed environment
Ability to be strategic while also being hands-on and operational in a rebuilding or scaling environment
Ability to work remotely Monday through Friday, 8:00 AM to 5:00 PM
Willingness to travel occasionally for content creation, customer or partner meetings, company meetings, and industry events

Physical Requirements:

Ability to regularly work at a computer workstation and access information from a computer
Ability to regularly communicate by phone, video meeting, email, and in person as needed
Ability to review digital content, websites, marketing reports, dashboards, and written materials for extended periods
Ability to occasionally travel for company meetings, customer or partner meetings, content creation, and industry events
Ability to occasionally stand, walk, and move throughout event, conference, office, or customer site environments

Salary Range: $140,000 to $170,000/year

For immediate and confidential consideration, please email your resume to

jgarcia@talentzok.com

or call 858.683.8070.

More information can be found at www.simplybiotech.com.

Director of Marketing - Simply Biotech

TalentZok

San Diego, CA

About the Company

TalentZok

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