Asset Management, Brand Strategy, Cadence, Campaigns, Channel Marketing, Cross-Functional, Customer Relationship Management (CRM) Systems, Establish Priorities, Executive Assistant Skills , Financial Services, Leadership, Marketing, Marketing Automation Software, Online Marketing, Operational Audit, Operations Processes, Performance Tuning/Optimization, Process Development, Process Improvement, Production Control, Production Systems, Project Management Software, Quality Management, Quality Metrics, Resource Management, Scalable System Development, Sprint Planning, Team Lead/Manager, Team Player, Thought Leadership, Time Management, Wealth Management
Summary
The Director of Marketing Production is the operational engine of the marketing organization, responsible for translating strategic vision and creative direction into consistent, high-quality execution across channels. Reporting directly to the Chief Marketing Officer, this role owns the day-to-day management, production rhythm, and delivery of all marketing output.
This leader brings structure to creativity, managing teams, workflows, and priorities to ensure work is delivered on time, on brand, and to a high standard. The role serves as the final operational gatekeeper, refining outputs and ensuring alignment before work is released.
Key Responsibilities
Execution & Production Leadership
- Own end-to-end marketing execution across video, print, web, and social
- Establish and maintain production cadence, workflows, and delivery timelines
- Ensure all work meets quality standards, brand guidelines, and strategic intent
- Act as final reviewer and operational gatekeeper before output goes live
Team Leadership & Management
- Set clear expectations, provide feedback, and elevate team performance
- Remove blockers and create an environment where creative talent can do their best work
- Drive accountability and consistency across all team members
Operational Systems & Process
- Build and optimize scalable systems for workflow, approvals, and project visibility
- Implement sprint planning, resource allocation, and prioritization frameworks
- Create repeatable processes that improve speed, quality, and efficiency
Strategic Translation & Coordination
- Translate high-level CMO vision into clear execution plans and deliverables
- Coordinate cross-functional efforts to ensure seamless campaign rollout
- Maintain momentum across multiple concurrent initiatives
Performance & Optimization
- Track production output, delivery timelines, and team performance
- Identify inefficiencies and continuously refine processes
- Align execution with performance goals and marketing outcomes
Qualifications
Required
- 5–10+ years in marketing operations, production, or creative operations roles
- Proven experience managing cross-functional marketing teams
- Demonstrated ability to scale production systems in a fast-paced environment
- Strong operational discipline with a track record of delivering work on time and at quality
- Experience working closely with executive leadership or CMO-level stakeholders
- Deep familiarity with project management and workflow tools (e.g., Teamwork.com)
Preferred
- Experience in financial services, asset management, wealth management, or a related industry
- Familiarity with advisor-focused marketing and distribution models
- Experience supporting executive thought leadership programs
- Understanding of marketing automation, CRM systems, and digital marketing channels
Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you’re looking for a slow pace and low volume, this isn’t for you.
If you want to drive, build, and scale, this is your shot.
Compensation
$120,000-$140,000 per year commensurate with experience
Benefits:
- Medical insurance
- Vision insurance
- Dental insurance
- Health savings account option
- 401(k) & other retirement benefits
- Paid maternity leave
- Paid paternity leave
- Commuter benefits
- Disability insurance
- Paid time off