Director of Marketing

You will partner directly with the CEO and senior leaders to define the strategy, establish the operating cadence, and execute the initiatives that drive qualified pipeline and new customer acquisition. This is a newly created role driven by the need to reignite growth after a period of flat revenue and limited marketing investment.

Director of Marketing (B2B)
Orlando, FL (Hybrid; local candidates strongly preferred)

Overview
We are seeking a Director of Marketing to build and own our B2B marketing function. This is a newly created role driven by the need to reignite growth after a period of flat revenue and limited marketing investment. You will partner directly with the CEO and senior leaders to define the strategy, establish the operating cadence, and execute the initiatives that drive qualified pipeline and new customer acquisition.

This is a foundational, high-ownership position. Initially, you will be the sole marketing leader and hands-on operator, with the opportunity to shape future team structure based on results and business needs.

What you will do

• Build and lead a B2B marketing strategy aligned to revenue goals, with clear priorities, KPIs, and measurement.
• Re-establish demand generation programs that create qualified opportunities and a repeatable pipeline.
• Evaluate current go-to-market positioning and messaging, then improve and standardize it across channels and sales enablement.
• Identify and capture “missed” acquisition opportunities, with emphasis on channels like paid social (Meta), SEO, and lifecycle/nurture.
• Create a practical marketing plan and budget, including where to invest, where to cut, and how success will be measured.
• Develop a test-and-learn cadence (hypotheses, experiments, results, iteration) and report outcomes to leadership.
• Partner closely with Sales and Account Management to align on ICP/target accounts, qualification standards, handoffs, and feedback loops.
• Own marketing operations and vendors as needed (agencies, freelancers, platforms), ensuring work is high-quality and ROI-driven.
• Bring market awareness and competitive insight to leadership discussions, and make recommendations grounded in data and customer behavior.
• Be transparent, direct, and willing to challenge assumptions in a constructive way.

What we’re looking for

• Experienced marketing leader who has built and owned a B2B marketing function (ideally more than once).
• Strong track record of delivering measurable results in pipeline creation and new customer acquisition.
• Hands-on capability, comfortable operating as a “team of one” initially while also thinking strategically.
• Able to translate strategy into short-to-midterm execution and consistent weekly progress.
• Deep understanding of performance marketing fundamentals, attribution, and funnel metrics (CAC, conversion, ROI, pipeline contribution).
• Strong business judgment and comfort building a plan with clear value propositions and metrics to earn budget approval.
• Industry background is not required. Ability to learn the product and market quickly is critical.
• Open to candidates with project/consulting experience if you can clearly demonstrate outcomes and ownership.

Work model and location

• Hybrid is ideal and local Orlando-area candidates are preferred to spend time onsite and learn the operation.

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