Oak View Group:
Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.
Position Summary:
The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive event attendance, revenue growth, brand awareness, sponsorship value, and community engagement for The Paramount Baltimore. This position leads all marketing, advertising, public relations, digital media, promotions, and audience development initiatives while collaborating with event promoters, sponsors, venue leadership, and external agencies. The Director of Marketing plays a critical role in positioning the arena as a premier destination for concerts, family shows, and special events.
This role pays an annual salary of $90,000 - $95,000.
Benefits for Full-Time Roles: Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)
This position will remain open until December 31, 2026.
About the Venue:
The Paramount Baltimore is a new world-class music venue located in the heart of Stadium Area, Baltimore, MD. The venue sits in an iconic location neighboring Raven's M&T Stadium and Orioles' Camden Yards. The Walk @ Warner Street enhances the connection between other local attractions like The Horseshoe Casino and TopGolf. This places The Paramount Baltimore in the center of a new cultural hub for sports and entertainment in the city. With a total capacity of 5,000 and state-of-the-art sound and lights, courtesy of industry leader Maryland Sound Institute, The Paramount Baltimore is primed to bring a wide variety of live experiences to the stage. The project also includes a private members-only club called The Founder's Room. The development caps a nearly decade-long effort by Brian Doyle and Robert Goldstein.
Responsibilities:
- Develop and implement annual marketing plans to achieve attendance, revenue, and brand objectives.
- Create and execute integrated marketing campaigns for concerts, family shows, conventions, and special events.
- Establish marketing budgets and monitor expenditures to maximize return on investment (ROI).
- Analyze market trends, consumer behavior, and competitive activity to identify growth opportunities.
- Develop audience acquisition and retention strategies that increase ticket sales and market share.
- Oversee traditional and digital advertising campaigns, including television, radio, print, outdoor, streaming, and social media.
- Develop promotional partnerships and cross-promotional opportunities with local businesses and organizations.
- Coordinate event-specific promotions, contests, giveaways, and fan engagement programs.
- Evaluate campaign effectiveness through attendance data, sales reports, and marketing analytics.
- Lead the venue's digital marketing strategy, including website, email marketing, social media platforms, mobile applications, and online advertising.
- Ensure consistent brand messaging across all marketing channels.
- Oversee content creation, graphic design, photography, video production, and creative assets.
- Monitor digital analytics and implement strategies to improve engagement, conversion rates, and customer experiences.
- Direct public relations initiatives to enhance the venue's reputation and visibility.
- Direct media relations and coordinate press conferences, media events, and interviews.
- Develop communication strategies for major announcements, community initiatives, and venue milestones.
- Collaborate with promoters, artists, and event organizers on publicity efforts.
- Collaborate with the sponsorship sales team to develop marketing assets that enhance sponsor value.
- Support sponsor fulfillment through promotional campaigns, signage opportunities, digital activations, and branded content.
- Assist in creating presentations and reports demonstrating sponsorship effectiveness and audience reach.
- Develop and maintain relationships with community organizations, tourism agencies, chambers of commerce, and local businesses.
- Direct and coordinate community outreach initiatives that strengthen the venue's presence and community impact.
- Represent the venue at industry events, networking functions, and civic meetings.
- Provide direction to marketing, communications, creative, and digital media staff.
- Establish departmental goals, performance standards, and professional development plans.
- Manage relationships with advertising agencies, media vendors, and freelance contractors.
- Foster a collaborative, innovative, and results-driven work environment.
- Other duties and projects assigned.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or related field required. Master's degree is preferred.
- 5-7 years of progressive marketing experience.
- Minimum of 4 years in a leadership role within arenas, stadiums, sports, entertainment, live events, hospitality, or related industries is preferred.
- Proven success developing and executing large-scale marketing campaigns.
- Experience managing budgets, agencies, media buys, and marketing analytics.
- Strong understanding of sports and entertainment marketing principles.
- Expertise in digital marketing, social media, CRM platforms, and audience analytics.
- Excellent leadership, organizational, and project management skills.
- Strong written, verbal, and presentation communication abilities.
- Ability to analyze data and make strategic business recommendations.
- Experience with ticketing platforms and event marketing preferred.
- Ability to manage multiple projects in a fast-paced environment.
- Strong relationship-building and negotiation skills.
- Must be able to work a flexible schedule inclusive of weekends, nights and holidays required
Strengthened by our Differences. United to Make a Difference:
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer:
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.