Director of Marketing

Position Summary:

The Director of Marketing works closely with colleagues and leaders across the institution to build brand awareness and drive engagement, enrollment, and donations for the seminary. This position will have a particular focus on expanding the seminary's digital marketing efforts, contributing digital expertise to a comprehensive and integrated marketing and communications plan developed for a wide range of audiences. The director is responsible for coordinating and implementing the seminary's online communication efforts including web content, social media, digital advertising, and email marketing as well as supporting other areas of communications and marketing such as design, printed collateral, and strategic projects across the institution. They have a passion for and understanding of the mission of the Garrett Seminary and the goals of its programs, and they assist Garrett in prioritizing the goals of the current Strategic Plan. A data-informed and interculturally fluent approach is essential as the marketing team develops a segmented engagement plan that serves multiple areas of the institution.

Qualifications required:

• Minimum of a bachelor's degree required. Degree in marketing and/or communications is preferred
• Minimum of four years of experience with a track record of successful marketing campaigns
• Excellent organizational skills with the ability to manage multiple projects and collaborate with multiple departments
• Advanced knowledge of Microsoft Office; and Content Management Systems (CMS), website optimization and analytics, and social media
• Quality writing, communication, and editing skills are required
• Experience with graphic design and web design that drives lead generation and conversion

Qualifications preferred:

• Understanding of higher education, in particular theological education
• Understanding of Christian/denominational life and trends across U.S. and global religious contexts
• Understand the seminary's mission and the office's role to support it
• Spanish language proficiency
• Capable of working on both PC and Mac interfaces
• Experience in database and report writing (CSS)
• Photography and/or videography experience

Technology platforms and systems used:

• Website: Wordpress and Elementor
• Email marketing and automation: Constant contact
• Digital advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign manager, and YouTube
• Analytics and reporting: Google Analytics 4
• Project and campaign management: AirTable and Microsoft Planner
• Content creation: Canva and Adobe Creative Cloud
• Social-media management: Buffer
• Collaboration and file management: Microsoft 365 and SharePoint

Essential functions and responsibilities:

Strategy and Branding

• Collaborate with the AVP for Communications in the development of a strategic marketing and communications plan to support the seminary's mission, goals, and objectives. Align strategies and tactics with Garrett's institutional mission, enrollment goals, fundraising priorities, and strategic initiatives.
• Development of an annual Marketing Plan that is presented to the VP for Enrollment and the Enrollment, Marketing, and Innovation Committee of the Board of Trustees.
• Generate clear annual metric goals that align with Strategic Plan priorities and revenue targets. Align strategy with these outcomes.
• Develop a dynamic audience segmentation rhythm that guides marketing strategy leading to core outcomes.
• Create dashboards and reports that communicate marketing performance to institutional leaders.
• Maintain consistent institutional messaging, visual identity, and brand standards across digital and print.

Project Management

• Develop a rhythm of project management and accountability between Marketing and Admissions, Development, Strategic Initiatives and Partnerships, and the President's Office.
• Build a strategy for balancing long-term strategic initiatives with recurring time-sensitive requests.
• Create and manage email campaigns, paid advertisements, website and landing pages, digital content, program collateral, and deadline-focused communications.
• Develop and manage Garrett's institutional social-media strategy and content calendar. Monitor engagement, audience growth, and content performance and use findings to guide future content and strategy.
• As a small institution, leverage an expanding institutional mission to positively impact key enrollment, continuing education, fundraising outcomes.
• Collaborate with Garrett's AVP for Communications in developing and writing content for print materials, emails, blogs, social media, website, etc.
• Ensuring web content is optimized for search engines and conversion.
• Actively tracking, analyzing, and reporting on digital marketing efforts (web, social, email), and developing strategies to improve effectiveness of these initiatives to meet goals
• Develop regular reports on digital marketing impact with recommendations for adjustments/growth
• Staying current on digital marketing best practices, strategies, and industry standards
• Overseeing day-to-day operations of specific year-round internal communications programs
• Developing and maintaining a marketing and communications content calendar
• Managing multiple deadline-driven communications and marketing projects with a high level of efficiency and creativity and an eye for new approaches
• Performing other duties as assigned