Director of Marketing

Job Title: Director of Marketing

Temp to Hire: $42.00/hr / 40 hours/wk(once converted to Full Time, Salary will be $80-85k)

Remote: Must live in South Florida

Travel: Required to Jamaica 4-6 times annually

Icreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's reach across key markets.

Key Responsibilities

Advertising & Budget Oversight:
Plan and execute a $2 million+ annual advertising strategy
Manage and monitor marketing budgets
Evaluate promotion and barter opportunities

Brand Strategy & Campaign Execution:
Develop integrated marketing plans to support direct bookings and increase brand visibility
Support third-party sales channels with brand-aligned creative and marketing collateral
Maintain consistent messaging and visual branding across all touch-points

Public Relations & Content Strategy:
Develop an ongoing public relations strategy
Oversee influencer partnerships, media visits, and press initiatives
Manage and coordinate creative and content for the company's website

Performance Analysis & Market Insights:
Review retail positioning using analytic tools and adjust strategies based on insights
Monitor performance metrics and optimize tactics
Conduct competitive benchmarking to maintain brand edge

Team & Vendor Collaboration:

Manage creative and digital agencies, content creators, PR firms, and other external vendors

Lead cross-functional collaboration with Sales, Revenue Management, and on-property operations teams

Requirements:

8-10+ years in a senior marketing role, ideally in the resort, hospitality, or travel industry

Skills:
Strong digital marketing knowledge, including SEM, SEO, social, CRM, and web analytics
Experience managing websites, creative content, and e-commerce performance
Exceptional leadership, communication, and cross-functional collaboration skills

Education: Bachelor's degree in Marketing, Communications, Hospitality, or related field; Master's preferred

Work Structure & Travel:
Based in South Florida, remote with flexible schedule
Required to travel to Jamaica 4-6 times per year
Occasional travel to industry trade shows, PR events, or partner activations

To apply, please submit your resume and portfolio link/case studies for immediate consideration.

Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.

icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity.