Director of Marketing - DAP

Job Number & Title:                        119 – Director of Marketing

Date Prepared/Revised:                1/9/13; R-12/20/17; R 9/22/26

Department #/Location:                281 – Marketing/250 – Sales & Marketing

FLSA Status:                                     Exempt; Salary

Reports To:                                      President

Responsible For:                            Marketing Coordinator, Social Media & Special Events Coordinator

Educations & Qualifications:        BS/BA in Marketing or Related Field and a minimum of 5 years of Marketing or related experience required.  A minimum of 1-3 years of management experience strongly preferred.  Must be detail-oriented with the ability to manage multiple projects from inception through execution.   Excellent communication and interpersonal skills, both verbal and written.  Experience with social media required.  Entrepreneurial, self-starter who is hands-on.  Must have a valid PA Driver’s license and a reliable vehicle used for work.   Must have current car insurance.  Must be organized and have the ability to follow policies and procedures.  Must be committed to providing excellent customer service.   Must be proficient in the Microsoft Office suite (Word, Excel, etc.).  Must have the ability to meet strict deadlines, work well under pressure and respond quickly and effectively to emergencies. 

Summary:                                           Responsible for planning, development, and implementation of all marketing strategies, communications and public relations activities to drive revenue growth for DelGrosso’s Amusement Park and Marianna Foods, while also driving visitor attendance and season pass sales for DelGrosso’s Amusement Park.

Essential Functions:

• Manage all aspects of TV Production, Media and Promotions, Advertising and Marketing Campaigns and Public Relations.
• Maintain relationships with Corporate Sponsors: Review existing sponsorship packages and add new sponsors when available for best value and effectiveness.
• Create marketing ideas and programs:  execute, manage and evaluate performance.
• Social Media:  Keep the business competitive in the world of social media including website updates.
• Analyze geographic data through zip code analysis and coupon redemption.
• Create an annual marketing plan for approval by the Board of Directors.
• Create and be accountable for Marketing Budget & Entertainment Budget and its effectiveness of dollars spent.
• Responsible for employment cycle including, but not limited to, recruiting, interviewing, hiring, establishing/maintaining job descriptions, training, job assignments, discipline, performance reviews of Marketing staff
• Work with DelGrosso’s Amusement Park Office Staff to ensure knowledge of promotional programs developed by the Marketing staff.
• Act as the Organization’s representative with the media.
• Coordinate media interest in DelGrosso’s Amusement Park and Marianna Fundraisers.
• Ensure regular contact with target media and appropriate response for media requests.
• Negotiate buys with Newspapers.
• Work with outside Marketing Agencies to complete Radio and TV buys.

·         Plan and implement entertainment shows during the park season.

·         Assist with Public Relations Functions for DelGrosso Foods when necessary:, i.e. Chamber After 

        Hours, and PA Farm Show.

·         Attends relevant continuing education to advance the Company and the position.

Other Responsibilities:

·         Maintain and protect employee, customer, and consumer confidentiality.

·         Report to and from work at assigned time.

·         Complete other duties as assigned.

·         Must be honest and reliable.

·         Must be able to work in a team atmosphere.   Provide help and support to co-workers on an ongoing basis.  

·         Adhere to dress code policy.