Director Of Marketing & Communications (61950)

Job Summary

The Director of Marketing & Communications serves as Diversus Health's primary day-to-day brand and marketing steward and team leader, responsible for translating vision and strategy into action. This player-coach role balances strategic leadership with hands-on execution- ideal for someone who thrives on building structure within a dynamic environment.

The Director partners closely with the CXO to build and lead an innovative, modern marketing function that strengthens trust in Diversus Health, drives engagement with services, and elevates the organization's presence in the community.

You'll oversee brand, digital, and content strategy, as well as community outreach and in-person engagement, ensuring our marketing efforts are both data-informed and deeply human.

Essential Functions

Strategic Leadership

• Serve as Diversus Health's internal and external brand and marketing steward, ensuring all communications reflect the organization's values and mission.

• Translate executive vision and strategy into actionable, measurable marketing plans and campaigns.

• Partner with the CXO to guide cross-departmental alignment and leadership buy-in for brand and marketing initiatives.

• Foster collaboration across functions and locations, ensuring marketing contributes to enterprise-wide success.

• Lead and coach a growing team of marketing professionals, outreach staff, and contractors, cultivating a positive, collaborative, high-performance culture.

• Champion data-informed decision-making, leading research, reporting, and analysis of marketing and outreach performance.

Execution & Management

• Oversee development and execution of integrated campaigns and go-to-market initiatives across digital, social, print, events, and community channels.

• Align brand campaigns with client and partner acquisition and retention strategies.

• Manage marketing operations and workflows to ensure disciplined budget management, analytics, and process optimization.

• Supervise the Manager, Community Outreach, ensuring in-person outreach, events, and grassroots engagement are fully integrated into brand and marketing strategies.

• Prepare regular reports and insights for executive leadership and the board, translating data into clear narratives and actionable recommendations.

• Manage agency, vendor, and freelancer relationships to scale creative and technical capacity while maintaining cost-effectiveness.

• Collaborate cross-functionally to plan, support, and deliver internal communications including leadership updates, team announcements, and engagement initiatives.

Community & Trust-Building

• Strengthen Diversus Health's reputation as the region's most trusted behavioral health partner.

• Ensure marketing efforts amplify our brand strategy, community listening, referral partner collaboration, and culturally responsive storytelling.

• Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities.

• Serve as a visible ambassador of Diversus Health-presenting at events, engaging with media, and representing the organization with partners and community leaders.