Director of Marketing - Clinical/Regulated Products *PC 38

Your Role:

This position is responsible for leading and driving strategic marketing efforts through strong collaboration with Sales and Marketing teams. This role will drive brand awareness, demand generation, customer engagement, and revenue growth across North American markets while aligning with global corporate objectives and tailoring initiatives to local market needs.

Essential Duties and Responsibilities:

• Collaborate with North American MACS Services, Sales & Marketing to ensure alignment of strategies and effective execution.
• Monitor key market segments and identify trends and unmet market needs. Develop and oversee the successful strategy development and execution of marketing campaigns that align with business goals and that have clearly defined KPIs.
• Identify emerging markets and develop short- and long-term strategies to cultivate growth through market research & development, stakeholder engagement, strategic partnerships, and KOL management.
• Continuously improve marketing effectiveness by benchmarking campaign performance and applying best practices to planning.
• Plan staffing, budget and forecast based upon relevant data sources related to sales forecasts, KPIs, corporate initiatives, and customer satisfaction. Proactively manage resources to drive efficiency and ensure financial performance remains on track.
• Maintain regular communications with HQ partners to ensure transparency, share insights, and support cross-functional initiatives.

Requirements:

• Master's or advanced degree in a life science related discipline; A minimum of 10 years of experience in marketing and product management within the life sciences or a related field, including at least 8 years of direct people management experience.
• Experience hiring and developing a diverse team of people managers within product marketing.
• Experience guiding managers in handling employee situations and escalating to Human Resources as appropriate.
• Leading high-performing teams while fostering a culture of innovation and continuous improvement.
• Experience with the marketing of regulated products is required, including knowledge of GMP manufacturing, regulatory compliance (FDA guidelines), and quality systems in a clinical or commercial setting.
• Experience working with or within a CDMO (Contract Development and Manufacturing Organization) supporting advanced therapy medicinal products (ATMPs), including project oversight, tech transfer, and client interaction is highly desirable.
• Minimum Travel Requirements - 30%

Knowledge:

• Strong understanding of business processes within a global matrixed environment.
• Deep expertise in coaching, employee relations, workforce planning and talent strategies.
• Solid experience leveraging data to drive results.
• Demonstrable experience working cross-functionally for greater team effectiveness.
• Strong understanding of the cell therapy process and underlying science, including knowledge of cell selection, expansion, activation/genetic modification (if applicable), cryopreservation, and final product formulation is important.

Skills:

• Leadership & People Development
• Executive Leadership - Ability to set vision, influence at all levels, and lead with purpose.
• Coaching & Mentoring - Skilled in developing both individual contributors and people leaders, especially around performance, accountability, and communication.
• Emotional Intelligence - High self-awareness, empathy, and the ability to build trust with diverse teams.
• Talent Development - Ability to create SMART goals, succession plans, and foster a culture of continuous growth.

Strategic & Operational Thinking

• Strategic Planning - Ability to translate corporate strategy into regional execution plans with measurable outcomes.
• Decision-Making Under Uncertainty - Skilled in evaluating ambiguous situations, making informed decisions, and guiding teams through change.
• Budget & Resource Management - Strong financial acumen for creating, forecasting, and managing budgets across multiple functions.
• Functional Strategy Development - Ability to build operational frameworks, policies, and procedures that support scalable growth.

Interpersonal Skills

• Trust Building - Consistently demonstrates integrity, follow-through, and respect to foster psychological safety.
• Listening & Empathy - Creates space for team input and demonstrates active listening in coaching and development.
• Collaboration & Relationship Building - Builds alliances across teams, functions, and geographies to drive shared goals.

Abilities:

• Organizational Navigation Abilities
• Align Local and Global Priorities - Ability to interpret global strategic directives and adapt them effectively for regional execution.
• Operate in a Matrixed Environment - Ability to lead through influence rather than authority, collaborating across reporting lines, time zones, and cultures.
• Understand Business Dynamics - Ability to assess the broader business environment (e.g., financials, market pressures, customer needs) and adjust technology and operational approaches accordingly.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or f