Director Of Marketing

Director Of Marketing

Crunch Fitness, the leading brand in the fitness industry & one of the fasted growing gym chains in the world is seeking an experienced Director of Marketing. Our brand is known for inspiring people to be the best versions of themselves while making fitness fun. We are a diverse community that empowers our members, team members & guests to live a healthy & active lifestyle.

• Member Centric Business- We continue to be a leader in member engagement and satisfaction. Obsess over every touchpoint of the member experience.
• Operate with a bias for action- Challenge the status quo by continuously innovating and improving. Take risks, fail fast, and learn from past failures.
• Empower teams of smart creatives- Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy, and creative. • Together we go far- Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent.

THE ROLE

Crunch Fitness is seeking a Director of Marketing, to help both acquire and retain customers while supporting all company marketing initiatives. The ideal candidate has experience developing the overall marketing strategy for a the brand as well as onset promotions, managing social media presence, and work cohesively with a team to create and manage industry appropriate content to promote our brand.

KEY JOB FUNCTIONS

Execute Facebook Ads for open clubs Optimize Facebook audiences for lowest CPA

Research additional digital advertising platforms

Provide training and resources for the field as deemed necessary

Visit clubs to provide further social media training

Complete weekly and monthly reporting

Update dashboards and reporting spreadsheets accordingly

Present analytics to management on a weekly and monthly basis

Work with department heads to create content for personal training and group fitness

Direct monthly social media targets

Monitor club sales reports with the marketing team

Optimize pages for prospect generation

QUALIFICATIONS

• Proven track record of revenue-driving results
• Willingness to travel our markets
• Strong written and interpersonal skills.
• Ability to drive marketing strategies across multiple locations
• Demonstrated ability to multi-task and prioritize activities
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

EDUCATION And/or EXPERIENCE

• 4+ years of senior-level marketing experience; deep understanding of finance and drivers of performance
• Bachelor's in marketing, business, operations management, finance, or related field

The Ways You Can Benefit:

Medical, Dental, Vision

401K

PTO

Life Insurance, Short-term

Free Crunch Fitness membership

Discounted Personal Training Sessions

Exciting team environment

Growth opportunity in a rapidly growing company

If you're ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY!

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers' increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.