Empatica
Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.
Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.
If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.
About the role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.
In addition, working together with other members from the Marketing Team you will be:
- Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
- Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
- Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
- Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently.
- Managing market research collection, analysis, and interpretation of market data.
- Overseeing team members and ensuring their objectives are reached.
- Working closely with the Product team to produce marketing materials and programs.
- Undertaking continuous analysis of the competitive environment and consumer trends.
- Working closely with the Director of Communications to strengthen the company's market presence.
- Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team.