The Society of Broadcast Engineers (SBE), the premier organization serving broadcast and media technology professionals, is seeking a dynamic Director of Marketing & Growth to lead marketing strategy, membership growth, revenue generation, and brand development.
This leadership role is ideal for a results-driven marketer who excels at building audiences, growing memberships, developing strategic partnerships, and driving measurable business outcomes.
What You'll Do
- Develop and execute marketing strategies that support membership, education, certification, events, and revenue growth goals.
- Lead brand positioning, audience engagement, and digital marketing initiatives.
- Create and manage campaigns that attract new members and strengthen retention.
- Oversee email marketing, social media, website content, digital advertising, and marketing analytics.
- Drive sponsorship, advertising, partnership, and non-dues revenue growth.
- Build relationships with industry partners, sponsors, and stakeholders.
- Track performance metrics and provide strategic recommendations to leadership.
- Represent SBE at industry conferences, trade shows, and events.
- Collaborate with staff, volunteer leaders, chapters, and the Board of Directors to advance organizational objectives.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
- 3–5+ years of progressive marketing leadership experience.
- Proven success developing integrated marketing campaigns that drive growth and engagement.
- Experience in sponsorship sales, business development, or partnership management.
- Strong knowledge of digital marketing, content strategy, email marketing, social media, and analytics.
- Excellent communication, project management, and relationship-building skills.
Preferred Experience
- Professional association, nonprofit, media, broadcast, engineering, or technology organizations.
- Marketing educational programs, training, or certification offerings.
- Experience with marketing platforms such as HubSpot, Salesforce, Google Analytics, or similar tools.
- Working with volunteer-led organizations and boards.